Apple Inc (AAPL)

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09:18 AAPL Apple: Premier position for shift to digital media and mobile computing - AmTech (163.57 ) -Update-

AmTech believe AAPL's fundamentals are among the strongest in large-cap technology. Consumer trends toward multimedia applications favor AAPL's unique competencies and mgmt continues to execute well. Firm expects iPhones and Macs to be growth drivers for many years.

They expect the co to sustain its key competitive advantages 1) strong brand loyal customer base; 2) vertically and horizontally integrated hardware, software and service model (iPod + iTunes, Mac, Apple TV, and iPhone); 3) proprietary interface technologies (clickwheel and multi-touch); and 4) unique and pleasant customer experience with it's AAPL stores.