Could you define what you mean by "failed advertising scheme"? ...in your opinion of course. I for one do not agree with your statement. While some may have a few questions to ask, to call a campaign aimed at providing domestic as well as international exposure for a newly publicly trading 20 some odd year old utah mining company a "failed scheme" is in my opinion an inane assessment. Marketing / Advertising are of paramount importance when accessing the public marketplace. While some formats may be better than others from a variety of perspectives, to do and say nothing on behalf of the company is far worse in my opinion.
For the mentally challenged, the dump truck is a JOKE
