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Wednesday, August 06, 2008 1:22:16 PM
Now how do you suppose we can help? It's simple. If we can't beat them with buying, we can beat them at their own game. That would be sales.
We have 60 days. 60 days to intensify the demand beyond belief. All it takes is an e mail or a phone call. Just a few minutes of your time. Demand encompasses current sales and IMPLIED interest.
Just take a few minutes and call the largest distributors in the country listed blow in the link. Tell them you want to talk to whoever does their cognac and sparkling vodka buying. Tell them there is about to be millions of customers all clammering to buy a special released cognac and line of sparkling vodkas from music artist Dr. Dre. You tell them you just want to make sure they have it in house for their customers when the surge hits. If they ask how that is possible, tell them that Dr. Dre is about to release what is slated to be the largest selling album in history and he will be promoting his cognac and vodkas with his CD and his music. Ask the person you talk to if they remember the huge spike in demand for Hennessy and Courvoisier when the songs came out promoting the brands and the names. The same thing is about to happen here.
Here are the top distributors responsible for about $20 billion in sales:
http://www.medibix.com/CompanySearch.jsp?cs_choice=c&clt_choice=t&treepath=19134&stype=i
We also need to hit our list of internet retailers above to make sure they are properly stocked. There are also new lists of distributors on the DKAM website.
Tell them Dr. Dre's new cognac is called Aftermath Cognac and he also will be introducing a line of sparkling vodkas along with it. If they ask pricing, tell them you're not quite sure but they should contact the company immediately as the first shipments of the cognac to the United States are being put together right now. If they pin you down on a number, tell them it is in line with other XO pricing out there. The company can elaborate more on the sparkling vodkas which are expected to have a greater sales impact than Hypnotiq had when they came out.
Now is the time ALL these guys are doing their buying for the holidays and these products will be in huge demand then natiowide, especially among the urban community.
Direct them to the website. Have Drinks' phone number right there so they can call it after they hang up with you. Tell them his cognac alone has received more than a million Google hits since being announced. Tell them he will be promoting his cognac and vodkas on his MySpace where he has had almost 8 million visitors. Tell him Universal Music and Interscope will be promoting his cognacs and vodkas.
Tell them it would be very sad if ANYONE went into one of their customers stores the instant Dr. Dre puts it on his MySpace and Universal puts out a press release announcing their introduction and YOUR distributorship hasn't ordered any.
In direct respect to the Trump introduction, I have run several different numbers. BNIC says each case is 9 liters. That means wholesale they will go out at $200 a case roughly. Our efforts will bring us initial orders of 40000-50000 cases on top of the pre orders Kenny already has. That says DKAM books $8 mil to $12 mil in sales AND profit into the end of Q2 going into the holiday season of Q3.
While you have them on the phone, ask for the guys that handle their vodkas. While you're on the Dre vodka end, make sure they are handling and beefed up on their Trump Vodka and Trump flavered vodkas. Tell them there is a nationwide promotion coming for the holidays and they should contact DKAM immediately for details to make sure all their customers are properly stocked.
Any problem with that?
If anyone can save me the work of finding the second tier players and post some of the other regional distributors, that would be great. Leave it to Kenny and the gang to suggest 1 or 5 or 10 containers per distributor. A container is 1000 cases.
I'm looking for commitments out of 40 total distributors on a pre order basis just in the US of 40000 cases, or 40 containers. Then we can work up from there.
The main thing is to get them ON the website and talking to Kenny ON the phone.
Enjoy and I bet if you just make one call, you'll be excited with the results. You'll make more!
Just like those potato chips eh? LOL
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