Drinks Americas Holdings, Ltd. (DKAM)

[sneaky_peaky]

Your feel good post for Wednesday and going forward.

I worked the better part of the day touching base with contacts. As I asked and was answered by Kenny, Dre's Aftermath Beverage Company will not be securing nor will they be introducing any beverages of their own outside of their relationship with Drinks. What we were confirmed was this entity was formed for the express purpose of the equity relationship between Drinks and Dre on his products.

What we were NOT privy to until now that the name encompasses what it is. The Aftermath label owned by Dre housed under his Aftermath Beverage Company.

What does it mean? We should not be overly concerned over the exact release of Detox. It will be much more than that. The introduction and promotion of the Aftermath Beverage line through Drinks will last at least a year with ongoing "bang the market" events, promotions, songs, appearances, and advertising by ALL the Aftermath artists including Busta, Snoop, Eminem, etc etc etc.

The whole show at Aftermath is going after Diddy and Fifty Cent.

Now we know where Iovine got the B word from. Not from Kenny but from Dre.