NeoMedia Technologies, Inc (NEOM)

[success622]

NEWS NeoMedia Secures $8.7 Million Financing Committment to Accelerate Implementation Plans

Aug 04, 2008
ATLANTA, GA
MARKET WIRE
NeoMedia Technologies, Inc. (OTCBB: NEOM), the global leader in mobile barcode
scanning, announced today that it has received an $8.7 million financing
commitment from YA Global Investments, LP -- a private investment firm that
specializes in structured finance and direct investments, subject to NeoMedia
achieving certain agreed upon milestones over the next six months.

The funds will accelerate implementation of NeoMedia's aggressive go-to-market
plans under new CEO, Iain McCready. These plans will focus on providing mobile
barcode scanning infrastructure to carriers, NeoReader scanning software to
handset manufacturers and code implementation products to the advertising
community. NeoMedia also offers flexible and creative IP licensing models to
enable each of these constituents to develop solutions that enrich the
mobile barcode ecosystem.

"We have great confidence in Iain and believe he will be a successful steward of
our investment by leveraging NeoMedia's expertise and technology to bring
barcode scanning technology into the mainstream. Iain understands the importance
of interoperability and standardization in enabling a global ecosystem. More
importantly, he understands the path to revenue realization is predicated
on disciplined product strategy and operational precision," stated Jerry Eicke,
partner at Yorkville Advisors.

"Obviously, we are pleased by Yorkville's continued investment in our business.
They have been supportive partners in NeoMedia's efforts to establish a business
system the world can embrace. The time is now for NeoMedia to leverage our
strong intellectual property, technology solutions and industry expertise to
mobilize this mobile barcode ecosystem," stated Iain McCready, CEO of NeoMedia.
"It's taken a lot of time and effort to get the vision and relationships in
place. Now we are well positioned to execute our product roadmap and
provide best-in-class experiences for our customers, partners and consumers."

"By providing access to NeoMedia's IP and championing interoperability, global
adoption of mobile barcode scanning can be achieved. Our funding provides
NeoMedia with the support needed to develop next generation products and enable
global support of its IP licensing efforts," added Jerry Eicke, partner at
Yorkville Advisors.

About NeoMedia Technologies, Inc: NeoMedia Technologies, Inc. (OTCBB: NEOM) is
the global leader in optically initiated wireless transactions, bridging the
physical and mobile world with innovative direct to web technology solutions. To
provide a robust high-performance infrastructure for the processing of optical
codes NeoMedia extends their offering with award winning Gavitec technology.
Located in Germany, Gavitec AG-mobile digit is a leader in development and
distribution of mobile scanners and software for mobile applications. In
addition, Gavitec provides standardized and individual solutions for mobile
marketing, couponing, ticketing and payment systems. To learn more visit
www.neom.com, www.neoreader.com, and www.mobiledigit.de.

This press release contains forward-looking statements within the meaning of
section 27A of the Securities Act of 1933 and Section 21E of the Securities
Exchange Act of 1934. With the exception of historical information contained
herein, the matters discussed in this press release involve risk and
uncertainties. Actual results could differ materially from those expressed in
any forward-looking statement.



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Terry Griffin NeoMedia Technologies, Inc. [phone] x111
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SOURCE: NeoMedia Technologies, Inc.