Vertical Branding Inc.(fka VBDG)

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Vertical Branding's CEO Featured in New WallSt.net Interview
Monday August 4, 7:50 am ET
Provides Additional Comment on Recently Announced 'Category Leader' Program and Successful Merchandising Partnerships with Leading Retail Chains


LOS ANGELES--(BUSINESS WIRE)--Vertical Branding, Inc. (OTCBB: VBDG - News) today announced that its CEO Nancy Duitch is featured in a new interview with www.wallst.net. In the interview, Ms. Duitch describes the success of the Company’s recently expanded ‘category leader’ program for major retail chains including Wal-Mart, Staples, Bealls and other marquee retailers.
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Because of the television advertising campaigns that Vertical Branding uses to test-market its products and build brand equity in advance of a product’s retail roll-out, Ms. Duitch notes in the interview, the retail buyer “doesn’t need a crystal ball” to choose top-selling “As Seen on TV” products, because “we know what works.” She goes on to say that the rapid success of the growing category leader program has created “a more predictable revenue model for us.”

To view the interview in its entirety, please visit http://www.tv.wallst.net/r/3-minute-press/Verticalbrand-VBDG/189/820. Alternatively, visit www.wallst.tv, click on "3-Minute Press Show" and enter ticker “VBDG” in the search box.

About WallStreet Direct, Inc.

WallStreet Direct, Inc. operates WallSt.net (http://www.wallst.net), a leading source of up-to-the-minute business news, comprehensive financial tools and original multimedia content for the investment community. In addition to WallSt.net, WallStreet Direct owns and operates WallStRadio (http://radio.wallst.net), an online hub for business podcasts from well-known business news personalities and publishers, and WallStTV (http://tv.wallst.net), a hub for business and finance video content.

About Vertical Branding, Inc.

Vertical Branding is a consumer products company selling high-quality household, beauty and personal care products at affordable prices. The Company builds consumer awareness for its products and brands through direct response television, Internet and print advertising, with the goal of broader wholesale distribution to many of the country's largest retailers and drug chains as well as catalogs, home shopping channels and international distributors. Vertical Branding develops its own proprietary products and brands and licenses the rights to other select products that pass its rigorous screening process. The Company's hottest-selling products and brands currently include MyPlace, SteamBuddy, Hercules Hook, ZorbEEZ, EZ Foldz Step Stool and StarMaker Cosmetics.

Information Regarding Forward-Looking Statements

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such statements include information regarding the Company’s expectations, goals or intentions about the future, including explicit or implied statements about product or program success. These statements reflect current expectations only and are qualified by numerous risks and uncertainties described from time to time in our filings with the Securities and Exchange Commission under the heading ‘Risk Factors’, as well as other factors or circumstances that could cause actual results or events described in forward-looking statements to differ materially from those anticipated or implied, and there can be no assurance that any such statements will ultimately prove to be accurate. All forward-looking statements speak only as of the date made, and the Company undertakes no obligation to update these forward-looking statements except as required by law.



Contact:
CCG Investor Relations and Strategic Communications
Sean Collins, Senior Partner
310-477-9800 ext. 202
www.ccgir.com

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Source: Vertical Branding, Inc.