NeoMedia Technologies, Inc (NEOM)

[jonesieatl]

Thanks for the explanation B.E.

That certainly makes sense out of Bena's comment.

"but the cost vs. revenue (zero for direct-encoded reads) for the end-user, phone-based applications are significant."

Let me see if I understand that correctly, based on my assumptions .... the NeoReader is already developed , ergo that cost has been incurred; downloading the app and installing it I guess is at no cost(?) , at least for someone with a data plan.

Is there a cost to NeoMedia for someone using NeoReader for a direct-encoded read , or some other cost I'm not thinking of?

jonesie