NeoMedia Technologies, Inc (NEOM)

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Gavitec scanners to be rolled out at T-Mobile Street Gigs and Vodafone Music Unlimited Events.

AACHEN, Germany and ATLANTA, Georgia, 18 July 2008 – Gavitec AG - mobile digit, a leading provider of mobile technologies and marketing solutions and a wholly owned subsidiary of NeoMedia Technologies, Inc. (OTC BB: NEOM), today announced that its mobile ticketing scanners were deployed last week at the T-Mobile Street Gigs and Vodafone Music Unlimited events. Since the first Street Gig in June 2007, more than 10,000 music fans got access to these unique events by having their mobile tickets redeemed by the Gavitec scanners. Also Vodafone Germany adopted mobile ticketing to distribute exclusive tickets for their event on July 13 in Leipzig.

In summer 2007, T-Mobile put on a series of spontaneous live music events known as Street Gigs in surprising and unexpected locations across Germany. Tickets for the concerts were available to winners of a “mobile ticket lottery” running on the T-Mobile Street Gigs website. All those registering free of charge as a member of the new T-Mobile Street Gigs community at www.t-mobile-streetgigs.de simply gave their mobile phone numbers. The lottery winners were then sent a pair of mobile tickets in the form of a 2D barcode directly to their mobile phone on the day of the concert. At the gig venue, winners had their mobile ticket scanned by the Gavitec scanner linked into a live database. Once the tickets were validated and redeemed, the winners could enter the venue and enjoy a great night in an exclusive location. Since the first gig in July 2007, more than 10.000 winners have attended the T-Mobile events using mobile tickets .

In order to strengthen its commitment to music products , Vodafone Germany sponsored a live concert featuring one of Germany's most popular bands, Ich + Ich, free of charge in Leipzig (Germany). The tickets for this live concert on July 13 in Leipzig's Kohlrabizirkus were available to all-comers registering at www.vodafone.de/music and taking part in a mobile ticketing lottery. The winners received a mobile ticket for 2 persons in the form of a 2D barcode to be redeemed at the concert venue by the Gavitec scanners.

“We are really pleased that music fans can now take advantage of a more convenient ticketing procedure. Our easy-to-use and versatile scanners are already used successfully in other European countries. It is great to bring this fantastic technology to Germany”, says Dr. Christian Steinborn, CEO at Gavitec AG - mobile digit, and continues “Gavitec’s scanners bring not only enormous advantages for mobile phone users, such as improved customer service, reduced queue times, reliable access control, but also provide event promoters with an easy way to collect data and build a personalized customer database. Therefore, it is a remarkable tool to open new distribution channels and to realize mobile marketing campaigns”.


About NeoMedia Technologies, Inc.
NeoMedia Technologies, Inc. (OTCBB: NEOM) is the global leader in optically initiated wireless transactions, bridging the physical and mobile world with innovative direct to web technology solutions. To provide a robust high-performance infrastructure for the processing of optical codes NeoMedia extends their offering with award winning Gavitec technology. Located in Germany, Gavitec AG - mobile digit is a leader in development and distribution of mobile scanners and software for mobile applications. In addition, Gavitec provides standardized and individual solutions for mobile marketing, couponing, ticketing and payment systems. To learn more visit www.neom.com, www.neoreader.com, and www.mobiledigit.de

About T-Mobile
T-Mobile International is one of the world’s leading companies in mobile communications. As one of Deutsche Telekom’s three strategic business units, T-Mobile concentrates on the most dynamic markets in Europe and the United States. Almost 112 million mobile customers were served by companies of the Deutsche Telekom group by June 30, 2007. The common technology platform is based on GSM, the world's most successful digital wireless standard. This also makes T-Mobile the only mobile communications provider with a seamless transatlantic service. T-Mobile Street Gigs is a unique series of live music events. Read more on www.t-mobile-streetgigs.de

About Vodafone Germany
Vodafone Germany is one of the largest and most modern telecommunications providers in Europe. It realises turnover of more than EUR 10 billion and has 15,000 employees. In conjunction with its full subsidiary Arcor AG & Co KG, Vodafone Germany is an integrated technology and service provider with a portfolio including mobile communications, fixed network telephony, internet and broadband data services for business and private customers. Continuous development, numerous patents and investments in new products, services and the modern network have made Vodafone an innovation leader in the German telecommunications market. Vodafone Deutschland is headquartered in Düsseldorf and Arcor in Eschborn near Frankfurt. Vodafone and Arcor are committed to CSR and they also support numerous projects through the German Vodafone Foundation.

About Vodafone Music Unlimited
Vodafone Music Unlimited is the overarching idea to deliver creative consistency across all Vodafone music activity via multi-media platforms and channels including the announced partnership with MySpace, Music Unlimited festivals across Europe and Online activities. The Vodafone Music Unlimited brand identity was first piloted globally, for the Vodafone’s mobile exclusive release of Madonna’s latest album, Hard Candy and has to date been activated in 11 Vodafone markets. For further information please visit www.vodafone.com/music


Press Contacts
Virginie Wouters
Gavitec AG - mobile digit
A NeoMedia Technologies Company
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[e-mail]

Heiko Wiese
Zum Goldenen Hirschen
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080721_PR_EN_StreetGigs_Vodafone.pdf

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