It will be very big here because it 1) has become very controversial and 2) an election year.
See Passions of the Christ - nobody thought that would be so big until it became the topic of every talk show and news station a few months prior to being released.
You want to make money in movies today, make something very, very controversial and humans become compelled to spend their $9 or $10 to see it, even if they leave and say they hated it.
Remember when The Titanic set all those records? Different times in the movie cycle I guess.
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