Qualcomm Inc (QCOM)

[khemara_qc]

Vodafone's 3G Onslaught

17th May , 2004

Europe : Vodafone is now displaying a new "3G" logo upon its website and will be used extensively to promote its forthcoming full-scale commercial 3G launch.

Currently, 3G is launched in a number of countries but mainly just for data services aimed at business users. The full commercial service for mobile phones is currently only available in Germany and Portugal.

The new service is called "Vodafone live with 3G" and the new logo cements the fact that this is a new 3G service. This will bring consumers improved quality, sound, pictures and videos, as well as increased speed when downloading games and ringtones.

The 3G logo will be used in all TV, internet and newspaper advertising campaigns. So when you pop into a Vodafone shop, 3G services and products will carry the 3G logo.

As the new 3G service is launched in each country extensive marketing will take place centering on the fact that Vodafone live is being updated to 3G and called "Vodafone live with 3G".

Further full commercial 3G launches will take place in Australia , Egypt, France, Greece, Hungary, Ireland, Italy, Malta , Netherlands, New Zealand, Spain, Sweden, Switzerland and United Kingdom.

It is not known exactly when these launches will take place yet as the service has already launched in Germany and Portugal it is likely to be in the not to distant future.


http://www.3g.co.uk/PR/May2004/7061.htm