NeoMedia Technologies, Inc (NEOM)

[bleedingedge]

I am trying to go right to the "horse's mouth" to get answers. The following is an email that I sent to New Media Group this evening ... I'll let you all know if I get a reply.

Sean is correct - most advertisers will not approve PRs for something like this which they feel is "infrastructure technology". I have had many of those "discussions" with the prospects and customers over the years.

email text:
I have been involved in the mobile and barcode linking space for a number of years. In the pictures from New Media's Weekend Weekly and New Monday publications (below), I see that you are using an Aztec code symbology vs. QR (Japan) or Datamatrix. The Aztec symbology has been promoted in the market by NeoMedia Technologies. I have a few questions for you:

- Are you using Neomedia’s NeoSphere system to provide multi-lingual content to the consumer from this code?
- What are the instructions for downloading the reader to the consumer’s phone?
- Are there any major carriers/mobile service providers working with you to promote this (for example, Hutchison Whampoa)?
- What consumer education are you doing to support the adoption and use of this?


I used the 2D code adoption case study in the Strategic Market Planning chapter of Pearson Prentice Hall principals of marketing textbook; http://mmaglobal.com/modules/article/view.article.php/770. I would love to get your real-life feedback regarding the market adoption of this initiative.