RichieBoy Ice Down is not a partner they are a contract manufacturer for bottled water not unlike Chameleon. There are many to choose from in the States. NUBV owns no bottling plant assets. In many cases,these bottlers have their own products and contract manufacturer for other private labels like Nu2O, Vitatwist, Hotels, Airlines, etc. Vitatwist is launching a number of products nationally that are flavored an/or enhanced with zero calories, sugars or preservatives. They also can use the cold fill process. The major savings in the cold fill process is PET content of the bottle. The nutrients can be delivered dry or liquid with or without flavors. The point is Nu2O will not be UNIQUE. The patent doesn't apply and has no value as these ingredients are delivered at point of consumption through the PowerCapTM. NO UNIQUE PROCESS REQUIRED. This can dry or liquid delivery of nutrient sytems that can be purchased by a number of suppliers as Steve mentioned in his conference call. Liquid Health labs is an example. There are vendors of liquid nutritional delivery systems that are flavorless. I purchase them myself over the internet and add to my water first thing in the morning for maximum absorption 95% versus 50% with a pill. The economics is driven by saving PET in the cold fill process as it only uses 12 grams of PET versus 20 grams for hot fill. PET costs +$1.00/#. That is a 40% savings.
VitaTwist
Martin & Barbara has done it again! Their focus on designing nutrient-enrich skin care for athletes and sports-minded men and women has led to a whole new twist on liquid nutrition VitaTwist™. Since vitamins degrade so quickly, the founders of Twist Beverages Inc. knew it was crucial to keep the Active Ingredients separate from the liquid until the moment it was to be consumed.
“A unique, interactive twist cap finally made it possible,” says co-founder, Martin Holder With a twist of the wrist, fresh nutrients stored in the cap are activated creating a delicious, thirst-quenching blend of vitamins in an oxygen-enriched water. The ability to instantly release nutrients—free of sugars, calories and preservatives—into a nine step filtration process water called O2 Aqua™ makes VitaTwist™ an innovation set to shake the beverage market.
Continuing on their quest to provide healthy-looking skin from the INSIDE-OUT, Twist Beverages Inc. will soon introduce three new brands using the same twist cap technology. They plan to launch a drinkable skin care called SkinTwist™; a sports-oriented line of beverages, SportsTwist™
Natural
• Kosher
• Made with Organic Ingredients
• Mild essence flavour & colour profile
• Highest quality active ingredients
• Broad line pairing market leading flavours with key health benefits
• Provide access to health benefits in a non-intimidating, consumer-friendly fashion
• Fresh!
• High efficacy with leading edge active ingredients
• Credibility of label claims
• Value of getting nutrients and hydration at the same time... BONUS!
• Have control on when and how much dosage is desired.
• No preservatives
• Higher level of confidence that something of value is actually in the drink
• Liquid nutrients deliver healthy advantages quicker
