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UpCode Solutions USA And Smart Communications Announces Philippine ...
Eworldwire (press release), NJ - 3 hours ago
The code (2D data matrix, QR-code, 1D barcode or color code) or other type of tag (picture, OCR) gives mobile phone users multiple access and interaction, ...


http://eworldwire.com/pressreleases/18791

UpCode USA

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UpCode Solutions USA And Smart Communications Announces Philippine Expansion With Nestle's, Big Win Alien, Campaign

UpCode Solutions USA expands to the Philippines to launch UpCode Solutions Philippines, growing UpCode Solutions 10-million user base by launching its first campaign: "Nestle Alien Campaign."

For Immediate Release
LOS ANGELES, Calif./EWORLDWIRE/July 23, 2008 --- UpCode USA, Smart Communications, Nestle, Sun Cellular and Wolfpack are announcing their partnership to launch UpCode Solutions in the Philippines. The "Alien" campaign is similar to the "Amazing Race TV Show" in that Smart and Sun subscribers will be offered the UpCode-branded mobile bar code reader to download free for all participating subscribers.

The Nestle Alien campaign plans to mobilize from one location to the other, scanning 2D codes on billboards, in print and on TV, for a chance to win P.100,000 cash and prizes.

This campaign will be used as a launch platform to demonstrate the strength of mobile-generated marketing utilizing UpCode Solutions in the Philippines, as well as other new marketplace opportunities.

UpCode Solutions USA CEO Jerald Cavitt states, "We are proud to include the Philippines to our global arsenal and our proprietary UpCode 'Mobile Access and Interaction' Platform (MAI)(TM). I speak for all the partners here in stating we are proud to start with such a compelling, interactive campaign and partnership with Nescafe 3-in-1 products. I'm impressed with the response and the relationship we have been able to secure with the telcos and partners in the Philippines. Our partnership represents an innovation in digital distribution with endless possibilities."

UpCode Finland Managing Director Sture Udd says, "It is an incredible new service for the consumer and a big step forward for mobile solutions globally - especially UpCode. The Philippines represents our 41st country for distribution partnerships. The Philippines' market will make further advancements and now be able to deliver new capabilities with UpCode Mobile Access and Interaction. We are very excited to be in partnership with all of the Philippine Telcos and their 80 million subscribers."

About UpCode

Mobile Access & Interaction Systems UpCode(TM) includes an optical reader that uses mobile phones/devices to add any electronic information or system to printed products and to electronic information on screens. With the application, it is possible to integrate all businesses and all forms of e-commerce, with print and screen media. The code (2D data matrix, QR-code, 1D barcode or color code) or other type of tag (picture, OCR) gives mobile phone users multiple access and interaction, for example but not only to Internet content simply by pointing their phone at a code.

Complete integration of localization, personalization, objects and other data ensues.

UpCode is established on all continents and working in 40 countries through its offices. The company is expected to be working in almost 100 countries before the end of year 2008.

CONTACT:
Eric J. Galletta
UpCode Solutions USA
[phone]
[e-mail]


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