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Re: moranobill post# 22784

Tuesday, 07/22/2008 1:56:45 PM

Tuesday, July 22, 2008 1:56:45 PM

Post# of 40625
XND has no production assets ... they are a marketing company. All of this product will be contract manufactured by the likes of Chameleon and Ice Box. Steve says he has the bottles and labels. That makes little sense to me as most of all the large manufacturers like Pepsi and Coke blow all their bottles inline in other words a fully integrated manufacturing process. If Steve is buying the bottles on the outside, the cost to ship is tremendous and they lose the advantage of cold fill. A hot fill bottle uses 20 grams of PET and cold fill uses 12 grams of PET. That alone is large considering the cost of PET, but the freight costs eat the savings. They do not appear to have this well planned based on the snippits of info posted on the board.