Identa Corp (IDTA)

[mike1991]

Johnny,
I think the sales issue was addressed in the letter to shareholders beginning of year.
We now realize that just because IDenta's drug testing kits offer a much more user-friendly and advanced drug testing process, that does not mean you can easily replace products that have been on a blanket reorder status for a very long time. To penetrate the law enforcement marketplace we have long needed this type of representative network in place to continuously be in front of both the decision makers as well as purchasing agents. It is a very complicated sales process because in most cases, the people who approve the use of these products are not the ones responsible for ordering them.