e.Digital Corporation (fka EDIG)

[Tenderloin]

Motorola Targets iPod Market
Wednesday, May 12 @ 12:30:00 PDT

Motorola's new E398 may look like a cell phone, but Motorola's Chief Brand Officer Geoffrey Frost says its more like an iPod that double as a phone.

Motorola Chief Brand Officer Geoffrey Frost on Monday demonstrated the E398--a compact cell phone outfitted with stereo speakers, a digital camera and removable memory--at M.I.T.'s Designing Bits & Pieces Conference in Cambridge, Mass. The conference, sponsored by the Consumer Electronics Association, focuses on work being done at M.I.T.'s Consumer Electronics Lab.

The E398 is slated to begin shipping this summer, according to Frost. T-Mobile plans to market the E398 in Europe this fall, and Motorola is still talking to carriers about offering the product in the United States, he said. Pricing hasn't been finalized.

"It's sort of a mini iPod that makes phone calls," said Frost, who was wearing the E398 around his neck during his presentation and demonstrated the unit's stereo capability. "It's pretty cool," he added.

Pictures and discussion can be found here:
http://forums.designtechnica.com/showthread.php?s=&threadid=4419

Article found VIA Mobile9