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BarPoint Announces Data Integration Group Services - DIGS -; New Initiative

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Helps Businesses, Retailers &

Manufacturers Manage Datafeed Processes

Business Editors/High Tech Writers

DEERFIELD BEACH, Fla.--(BUSINESS WIRE)--March 19, 2002--

New Product Can Help Datafeed-Dependent Businesses Save Money by Reducing Time and Required Resources

BarPoint.com (Nasdaq:BPNT), a leading online and wireless product information and shopping service provider and applications developer, today announced the availability of a new offering, "Data Integration Group Services(TM)" or "DIGS(TM)." The DIGS datafeed technology is a streamlined, automated process that easily integrates multiple datafeeds, of different file types and formats, from a variety of sources, and automatically scrubs and validates the data and generates a standardized, uniform database format as the output (or any combination of formats). Now any company that handles large amounts of datafeeds can take advantage of the automated DIGS data process and leverage the robust and flexible technology BarPoint has built to service its own massive data integration needs. Many retailers, etailers, and data aggregators are still struggling with data issues and problems that BarPoint has already had to solve and refine for its own proprietary database of millions of products and related product information. The automated DIGS process currently handles numerous datafeeds containing data on millions of products on a daily basis. Some of the features of the DIGS service include: -0- *T -- Ability to handle an unlimited number of feeds and products

-- Automated and flexible scrubbing and validation of data

-- Varied formats "In" / common format "Out"

-- Common format "In" / varied formats "Out"

-- Attribute ranking - rank and prioritize fields from multiple

sources

-- And more... *T "We had to create the DIGS process in order to handle our own data aggregation and integration needs. Taking that same technology and now offering it as a service to allow other parties to leverage it to their own benefit is an excellent example of how we are working to maximize the revenue potential of the technology and infrastructure we've already invested in. This is a new use of the BarPoint technology and we have just begun to explore the different ways it can help businesses and retailers," said Jeffrey Sass, President and CEO of BarPoint.com. BarPoint can put these solutions to work for other companies on a service-provider basis, saving customers time and money in their data handling. Processes that previously required a team of dedicated employees can now be fully automated using DIGS, providing cost savings and increased efficiency. By using DIGS, companies can reduce their current costs and vastly improve their current data integration processes. DIGS can retrieve all disparate datafeeds for customers, validate, scrub and process them, and provide the customer with a single, unified, ready-to-load feed according to their custom specifications. For more information on how DIGS can help your business, please contact BarPoint Sales at 954.949.7116 or [e-mail].

About BarPoint.com

BarPoint.com is a leading online and wireless product information and commerce platform as well as an applications developer and a pioneer in the use of unique product identifiers, such as the UPC barcode number, and patent-pending "reverse-search" technology to simplify the process of finding meaningful product information. As a technology service provider, retail sales facilitator, and applications developer, BarPoint is dedicated to helping businesses and consumers make better buying decisions. Through its proprietary data aggregation and integration processes and a device-independent platform for secure mobile commerce, BarPoint provides cost-effective turnkey solutions for retail partners who want to enable their customers to shop anytime, anywhere, from any mobile device. The BarPoint service is on the shopping menus of more than 95% of Internet-enabled phones sold in the U.S. The Company has previously announced strategic alliances with companies such as Verizon Wireless (VZ), Cingular Wireless, AT&T Wireless (AWE), Sprint PCS (PCS), Nextel Communications (NXTL), Office Depot (ODP), The Sharper Image (SHRP), Air2Web, GoAmerica (GOAM), i3 Mobile (IIIM), Palm (PALM) and Symbol Technologies (SBL) and in 1999 acquired Synergy Solutions, now acting as BarPoint's application development division. BarPoint.com is located at: 2200 SW 10th Street, Deerfield Beach, FL 33442. For information, contact BarPoint.com at: [phone] or via the web: http://www.barpoint.com. BarPoint.com's common stock is traded on Nasdaq under the symbol BPNT.

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, regarding the Company's business strategy and future plans of operations. Forward-looking statements involve known and unknown risks and uncertainties, both general and specific to the matters discussed in this press release. These and other important factors, including the Company's ability to attract new customers, the Company's relationships with strategic partners, the Company's ability to raise additional capital and other factors mentioned in various Securities and Exchange Commission filings made periodically by the Company, may cause the Company's actual results and performance to differ materially from the future results and performance expressed in or implied by such forward-looking statements. The forward-looking statements contained in this press release speak only as of the date hereof and the Company expressly disclaims any obligation to provide public updates, revisions or amendments to any forward-looking statements made herein to reflect changes in the Company's expectations or future events. BarPoint, BarPoint.com and My BarPoint are trademarks or registered trademarks of BarPoint.com, Inc. BarPoint technology is patent-pending.

--30--mw/mi*

CONTACT: BarPoint.com, Deerfield Beach

Public Relations: Patricia Sotolongo, 954/949-7171 [e-mail]

KEYWORD: FLORIDA NEW YORK

INDUSTRY KEYWORD: COMPUTERS/ELECTRONICS E-COMMERCE HARDWARE

INTERNET RETAIL PRODUCT SOURCE: BarPoint.com

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