Winning Brands Corporation (WNBD)

[Romak3]

BARRIE, ON, Jul 15, 2008 (MARKET WIRE via COMTEX) -- Winning Brands Corporation
(PINKSHEETS: WNBD) (FRANKFURT: WMU) (www.WinningBrands.ca) reports that its
CLEAN1(TM) Outdoor Cleaner which was recently listed and delivered to New York's
Hackett's stores will be the target of Winning Brands' first ever U.S. radio
commercials.

Q Country 102.9 based in Ogdensburg, New York broadcasts over most of the area
in which the Hackett's stores are located. Choosing a country music format for
the CLEAN1(TM) launch is a deliberate choice by Winning Brands to reach out
beyond stereotypes about who might be interested in eco-responsible products.
"Making smart choices is not just a trendy urban phenomenon," says Winning
Brands' CEO Eric Lehner. "Eco is the new normal, and Winning Brands'
eco-responsible cleaning choices are the new mainstream," he adds. "If
CLEAN1(TM) Outdoor Cleaner and its companion eco products KIND(TM) Laundry and
Winning Colours(R) Stain Remover can do well in the small towns and countryside
of America, then there is no corner left in on the continent where we can't be
successful." The Hackett's chain was sufficiently impressed with the benefit to
its customers of having a full range of eco-responsible cleaners to mobilize all
its stores in June 2008 by listing all three Winning Brands products. The
CLEAN1(TM) radio commercials will begin July 17th and represent the first of the
advertising programs that were presaged in the June 2008 Hackett's announcement
about listing Winning Brands.

CLEAN1(TM) advertising is also breaking new ground by being targeted to men more
than conventional cleaners are. Bikes, boats, BBQ's, siding and swimming pools
are only a few of the big important outdoor cleaning jobs that men do without
realizing that they are usually using products that are designed for indoors and
kept under the kitchen sink. CLEAN1(TM) is recognizing the reality that men are
often the ones doing these jobs and is filling the current gap in messages
directed toward men that are relevant to their lifestyles -- and the women who
share those interests. Winning Brands CEO Eric Lehner has become known for
setting policies in the company's dealings with advertising agencies and media
partners that no commercials will be condescending or demeaning of men. "I don't
recognize the type of men that appear today on North American television and in
movies," says Lehner. "The men out there in reality are much better than the
depictions. Winning Brands will choose positive options when considering the
depiction of any people -- and that includes men." The CLEAN1(TM) radio ad
format can be heard at: http://wnbd.wikidot.com/media-gallery.

CLEAN1(TM) Outdoor Cleaner is manufactured by Winning Brands Corporation for
consumer and commercial use as an eco-responsible alternative to cleaning the
many things that get dirty outdoors. Main production takes place at the Grand
Rapids, Michigan facility of Surefil LLC with certain sizes still being
manufactured at Winning Brands' St. Catharines, Ontario facility. Winning
Brands' full product range includes a variety of advanced cleaning solutions,
such as its non-toxic SMART(TM) Wet Cleaning liquid alternative to
Perchloroethylene used in Dry Cleaning, KIND(TM) Laundry Products and Winning
Colours(R) Stain Remover -- a skin friendly alternative to conventional stain
removers and solvents. The company's mission is to replace hazardous chemicals
in widespread use with safer alternatives. The initial focus is on cleaning
products.