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Re: stervc post# 114

Tuesday, 07/15/2008 2:49:24 PM

Tuesday, July 15, 2008 2:49:24 PM

Post# of 20999
I was looking at this stock and it seemed worth the interest. Not knowing much about the horse industry, I asked a good friend who has spent her life in the industry. Below was her response. Does anyone here have reasons why this company is any different than the many others out there that do/have done similar things?

"Let me start by saying that they are not the first by far. There are a ton of synthetic shoes out there but each have their pros and cons. The idea of shock absorbtion has been going on for longer then we have been alive. Many horses already wear a rubber or leather pad between the hoof and the shoe for this purpose. The problem with something this “Cool” is that its only affordable for a very small amount of the industry. This is not going to be their money maker if that’s what you want to know. Rubber shoes, glue on, boots, they even make them with sneaker traction on the bottom…all that stuff has been around for years. I wouldn’t go investing your retirement in this one."

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