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Sunday, July 13, 2008 11:19:09 PM
My paper was on France so some other things are promoting a manager degree program, promoting their locally bought produce, and a new mascot. I can't comment on the taste (except of course in India they don't use beef), but the way they present themselves in certain areas is vastly different.
These are just a few off the top of my head. I wrote about this a while ago and it was probably a late night. McDonald's has been much more successful than other fast food restaurants because of their commitment to these ideas. One term I heard that I liked was called "Glocalization." Its pretty much a global brand that you tailor to the specific area you are in.
*I'm just a small player here. While my financial gain on this stock is non-existent, I'm learning a lot about the stock market and how companies function.
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