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Tuesday, July 08, 2008 10:27:23 AM
It's absolutely asinine for them to promote us without there being a topnotch website that will entice the viewer to test drive our technology and then make it easy for them to forward a similar invitation to all their friends and contacts.
Without that, IMO, any promo will fail. The only way to make a viral campaign really fly is to make it easy for one viewer to pass on the invitation to "test drive" our technology to others.
Viewers will do that IF they 1) actually try it and like it, 2) believe us to be legitimate 3) feel an affinity to actually help us(perhaps because we asked them to do so and/or because they realize that more viewers means more movies....that is to say that it's in their own best interest to do so.
Why can't B and tema get this? They said they were going to fix reelcash. We don't even own the www.reelcash.com website, do we?
What site will this promo reference?
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