NeoMedia Technologies, Inc (NEOM)

[streetstylz]

neo@ogilvy gets NeoReader® and NeoSphere


http://neom.com/193.html


OgilvyOne Worldwide Malaysia rolls out NeoMedia's Barcode Scanning Application and Code Management Platform to launch neo@ogilvy.

ATLANTA, Georgia, AACHEN, Germany, and KUALA LUMPUR, Malaysia - 30 June 2008. NeoMedia Technologies, Inc. (OTC BB: NEOM) today announced that OgilvyOne Worldwide has deployed two of NeoMedia’s innovative mobile products: NeoReader (barcode scanning application) and NeoSphere (code management platform) for the launch of neo@ogilvy, its integrated digital and direct media company in Malaysia. The launch has been planned and managed by Rezonanze, NeoMedia’s strategic partner in Asia and a leading interactive branding and marketing consultancy.

For the launch of its new division neo@ogilvy in Malaysia, OgilvyOne Worldwide invited brands and advertisers to attend a special reception. The OgilvyOne invitation featured a 2D barcode that linked to neo@ogilvy WAP pages. By scanning the code with their camera phones, attendees were able to preview the neo@ogilvy profile on their mobile phones. The NeoReader, NeoMedia’s 2D Barcode Scanning Application, was used to capture the codes and instantly deliver the multimedia information about OgilvyOne’s new division on mobile phone displays.

“This project clearly points out the significant advantages our technology brings to the advertising and marketing industry” says Iain McCready, CEO of NeoMedia Technologies, and continues “with the NeoReader, marketers are able to address specific targeted audience segments with precise response measurement”.

To create the 2D barcode and link it to the mobile Web, Rezonanze deployed NeoSphere, NeoMedia’s Code Management Platform. This suite of tools has been designed to easily develop, launch and manage mobile marketing campaigns based upon 2D codes and camera phones. NeoSphere provides a simple way to interact with consumers and offers an enriched mobile experience with brands. Moreover, it allows advertisers, marketing agencies and publishers to better monetize their traditional ad placements, and boost their marketing return-on-investment by providing detailed response metrics for traditional media as well as rich reporting and analytics information.


About Neo@Ogilvy
Neo@Ogilvy is a full-service digital and direct media company. It is part of OgilvyOne Worldwide, the strongest, most experienced and most highly awarded one-to-one marketing network in the world, with over 110 offices in 56 countries. It provides clients with a full range of direct, consulting and interactive services to deliver profitable customer relationships.

About OgilvyOne Worldwide
OgilvyOne Worldwide is the strongest, most experienced and most highly awarded one-to-one marketing network in the world, with over 110 offices in 56 countries. It provides clients with a full range of direct, consulting and interactive services to deliver profitable customer relationships. The roster of clients is equally balanced between global clients including IBM, Cisco, American Express, Coca-Cola Company, DHL, GlaxoSmithKline, Nestlé, SAP and Unilever, and leading clients including China Mobile, China Ping An Insurance and Lenovo in our local markets.

About Rezonanze Sdn Bhd
Rezonanze is an interactive agency operating in Malaysia since 2001. Rezonanze is behind many successful interactive campaigns both on the internet and mobile platforms. We provide the full end-to-end service range for our clients which include the likes of Mercedes Benz, UOB Bank, Marigold, Magnum Corporation, Gintell and many others. For more information, please visit www.rezonanze.com.

About NeoMedia Technologies, Inc.
NeoMedia Technologies, Inc. (USA) is a world market leader in the field of optically initiated transactions, applying innovative solutions to combine the physical and mobile worlds with its patented, leading-edge mobile Direct-to-Web technology. In order to offer the customer a stable high-capacity-capable infrastructure for processing optical codes, NeoMedia is widening its offering with the award-winning Gavitec technology. Gavitec AG – mobile digit, a member company of NeoMedia Technologies (OTCBB: NEOM), is a leading provider of technical equipment for code reading systems and software for mobile communications applications. Gavitec AG is based in Germany and offers standardized and individual solutions for mobile marketing, mobile couponing, mobile ticketing and mobile payment systems. For further information, please visit: www.neom.com and www.mobiledigit.de.


Press Contacts
Terry Griffin
NeoMedia Technologies, Inc.
[phone] x111
[e-mail]

Virginie Wouters
Gavitec AG - mobile digit
A NeoMedia Technologies Company
[phone]
[e-mail]

Anna Chew
Rezonanze Sdn Bhd
[phone]
[e-mail]

Heiko Wiese
Zum Goldenen Hirschen
[phone]
[e-mail]