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Thursday, Jul 3, 2008 11:35 am EDT

Is Affliction one-upping UFC in Times Square?
By Steve Cofield


This battle between big boy UFC and upstart Affliction gets funnier each day. The apparel maker, Affliction, is being counter-programmed on it's big pay-per-view debut, July 19th. UFC is putting a free MMA card on SpikeTV the same night at the Palms Casino in Las Vegas.
As Yahoo! Sports first reported earlier this week, Affliction then decided to hold it's closed circuit viewing party at the Gold Coast Casino which is directly across from the Palms on Flamingo Road. Affliction seems to get a real kick out of having it's event on the big sign in front of the Gold Coast.
As you can see, Affliction is pulling out the huge bucks to trump (no pun intended) UFC in Times Square.
Thanks to TriStateFighter.com and MMAMania.com for the photos.