Cartel Blue Inc (CRTL)

[cwynn]

I agree that gas isn't going to be an issue.

My concern is that to outward appearances, this is going to be pretty much identical to a well assembled kit-car from Factory 5, which isn't going to deliver the name-branded exclusivity, panache and prestige that this type of buyer opts for. If he has to explain to his buddies at the country club what it is and further discuss why it's not "really" a kit-car then he isn't going to be getting the bang for his buck that he counted on while he read the sweet 0-60 claims.

The car looks great, but my fear is that the price points are going to put it up against some formidable, better marketed and more well established and recognized competition that carries a lot more "image clout".