Perhaps to put the ads where they would be visible? It just plays into the legitimacy of 'looking for hiring new personnel'. How about personnel listings at the Expo's... I go to Expo's in my field and job recruiting is a big part of the Expo...especially since the potential employers are there already and they don't have to spend money to bring you in for an interview...you are already there. You would have to 'know of ONEV' in order to look up jobs listed on their web site. How much is the cost of an ad, one day's lunch money for Deano?
The SAN DIEGO job market is hot with high tech jobs and job seekers, not unlike Silicon Valley days new and old. Why would ONEV spend extra $ to advertise more widely at this point in time?
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