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Monday, June 16, 2008 7:37:31 AM
The JV is not a revenue play because they won't get any money from SFB. The whole point is for the credibility of SFB to 'sell' the idea of their SymbologyDNA in order to fix the problem of the symbol translation. However, in order to use the translation, the trader will need some software to do that - that's STv2. That's where the revenue will come from. So it's how you look at the question of whether they get money from the JV or the exposure of getting STv2 into trader's hands. Paul was being honest in saying they won't get money from SBF - they won't - it's from the subscriptions that will be generated from the JV through SymbologyDNA.
Hope that clears things up.
ITGuy
"When we are able to put aside our differences, only then may we say we've evolved."
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