GRDB.OB Media Campaign Dramatically Increases Awareness
Global Roaming Distribution announced this morning that it is currently running a major national TV and print media campaign that is anticipated to continue throughout the summer months. Initiated in May, the campaign has placed full-page informational advertisements in USA Today and more than three hundred 30-second television ads on MSNBC, CNN, FOX Business, NBC Weather Plus, CNBC World Times and Bloomberg.
According to the company, the response has been extraordinary. Calls to its Miami-based headquarters, and visitors to the CelTrek website, have increased dramatically. According to several tracking sites, the CelTrek Website has increased 2,574.5% in people counts, 52% in average stay, 27.3% in pages visited, and is receiving 1,831.1% more attention.
Florian Y. Seroussi, CEO for Global Roaming Distribution, stated, “Our goal with this campaign is to spread the word as clearly as possible to a targeted market. Our message has been clearly defined, in no uncertain terms, that you do not have to pay huge roaming fees when you travel. The viewers of these stations care about saving as much money as possible, especially in today’s economic world. Finally, they have a solution to break the stranglehold of cellular roaming charges from the major carriers.”
“The response has been amazing. People call to say they had no idea that they had a choice in roaming fees and are disappointed that they hadn’t heard about this before they went on their trips. The savings to the typical family of four during a vacation really adds up,” added Aaron Glickman, customer support manager.
