Syntax-Brillian (fka BRLCQ)

[Soapy Bubbles]

SRS Labs Partners With Syntax-Brillian to Bring 5.1 Surround Sound to New Olevia LCD HDTVs
Wednesday June 11, 8:00 am ET
- New Olevia 2 Series & 6 Series LCD HDTVs to feature SRS TruSurround XT(R)
- Consumers to experience 5.1 virtual surround sound from built-in TV speakers

SANTA ANA, Calif., June 11 /PRNewswire-FirstCall/ -- SRS Labs, Inc. (Nasdaq: SRSL - News), the industry leader in surround sound, audio and voice technologies, announced today that U.S.-based Syntax-Brillian (Nasdaq: BRLC - News) has licensed SRS TruSurround XT surround sound technology for their 2 Series and 6 Series brand LCD HDTVs.

ADVERTISEMENT
(Logo: http://www.newscom.com/cgi-bin/prnh/20070322/LATH036LOGO)

Syntax-Brillian, one of the fastest growing TV brands, selected SRS Labs as their audio partner because of the unique and demonstrable features of SRS' advanced sound enrichment technologies. SRS TruSurround XT deployed in Olevia LCD HDTVs processes multichannel audio content found in television shows and movies to create an immersive surround sound experience over the TV's built-in stereo speakers. Olevia LCD HDTV customers will feel as if "phantom" speakers are placed around them, producing an amazing surround sound effect, without the clutter, wires, added expense or complexity of a multi-speaker configuration.

"SRS TruSurround XT is not only easy to integrate into our platform, but, more importantly, provides our customer's with a high-quality, immersive audio experience that matches the rich, vibrant images of our new lineup of Olevia LCD HDTVs that we plan to introduce this Summer," says Sam Miller, Senior Vice President of R&D for Syntax-Brillian. "We're happy to be working with an innovator like SRS Labs and look forward to developing our partnership further in the future."

According to the Consumer Electronics Association (CEA), 76% of all flat panel TVs are used without a separate audio amplification system. Yet, the CEA also found that consumers consider audio to be nearly as important as video in terms of importance in an entertainment system. Further, SRS Labs' MarketTools study found that over 71% of HDTV buyers indicated that "audio quality" was their 3rd most important buying criteria out of a list of 18. By featuring SRS TruSurround XT in Olevia LCD HDTVs, Syntax-Brillian is providing consumers a convenient solution to experience the full extent of the surround sound capabilities built into DVD movies and TV programs.

"We are very excited about our new partnership with Syntax-Brillian. The combination of their leading edge designs and our ability to fine tune and customize our world-class sound enrichment solutions to optimize the overall performance of their Olevia LCD TVs enables us to provide today's demanding AV consumers with the best possible entertainment experience," said Allen Gharapetian, Vice President of Marketing for SRS Labs.

Beginning this Summer 2008, Syntax-Brillian will ship the new 2 Series and its 6 Series Olevia LCD HDTVs with SRS Labs' TruSurround XT to its North American retailers. Olevia LCD HDTVs range in size from 26-inches to 65-inches.

About Syntax-Brillian

Syntax-Brillian Corporation (http://www.syntaxbrillian.com) is a leading designer, developer, and distributor of LCD HDTVs, digital cameras, and consumer electronics products. The company's lead products include its Olevia(TM) brand (http://www.Olevia.com) high definition widescreen LCD televisions -- one of the fastest growing global TV brands -- and Vivitar brand (http://www.vivitar.com) digital still and video cameras. Syntax-Brillian has built an Asian supply chain coupled with an international manufacturing and distribution network to support worldwide retail sales channels and position the company as a market leader in consumer digital entertainment products.

About SRS Labs, Inc.

Founded in 1993, SRS Labs is the industry leader in audio signal processing for consumer electronics. Beginning with the audio technologies originally developed at Hughes Aircraft, SRS Labs holds over 150 worldwide patents and is recognized by the industry as the foremost authority in research and application of human auditory principals. Through partnerships with leading global CE companies, semiconductor manufacturers and software partners, SRS audio, surround sound and voice processing technologies have been included in over one billion electronic products sold worldwide including HDTVs, mobile phones, portable media devices, PCs and automotive entertainment. In fact, SRS Labs is the de-facto standard of HDTV audio processing with nine of the top ten name brand flat panel TVs featuring SRS technology. Additionally, SRS Labs surround sound solutions provide the professional broadcast and recording industries with high-performance production, back-haul, storage, and transmission capability. SRS Labs supports manufacturers worldwide with offices in the US, China, Europe, Japan, Korea and Taiwan. For more information, visit http://www.srslabs.com.

Except for historical information contained in this release, statements in this release, including those by Mr. Gharapetian, may constitute forward-looking statements regarding our assumptions, projections, expectations, targets, intentions or beliefs about future events that are based on management's belief, as well as assumptions made by, and information currently available to, management. While the Company believes that its expectations are based upon reasonable assumptions, there can be no assurances that the Company's goals and strategy will be realized. Numerous factors, including risks and uncertainties, may affect the Company's actual results and may cause results to differ materially from those expressed in forward-looking statements made by or on behalf of the Company. Some of these factors include the acceptance of new SRS Labs' products and technologies, the impact of competitive products and pricing, the timely development and release of technologies by the Company, general business and economic conditions, especially in Asia, and other factors detailed in the Company's Form 10-K and other periodic reports filed with the SEC. SRS Labs specifically disclaims any obligation to update or revise any forward-looking statement whether as a result of new information, future developments or otherwise.

SRS Labs, Inc. Contact: Press Contact:
Cyndee Pelino, Sr. Marketing Manager Jim Noyd, Noyd Communications Inc.
949-442-5518 310-374-8100
[e-mail] [e-mail]