Here is the PR from October 2007
Look in the 3rd paragraph
Like I said, I am not giving up on Identa just yet, unless they give up on us. The sales information is already late, since it was supposed to become available early in the second quarter of 2008.
International Drug & Explosives Detection Company IDenta Releases Progress Report for U.S. Operations -- Accutest(R)-IDenta Partnership on Track for Market Leadership in 2008
Monday October 29, 2007 10:40 am ET
JERUSALEM--(MARKET WIRE)--Oct 29, 2007 -- IDenta Corp. (Other OTC:IDTA.PK - News) today released a summary detailing the progress that has been made between the company and its U.S. partnership with Jant Pharmacal - Accutest®. The partnership has been in full effect for approximately six months during which time the two companies have engaged in an almost total overhaul of the company's U.S. domestic sales strategy.
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"The IDenta-Accutest® partnership is now on a fast track for producing record sales of IDenta's drug detection and explosive detection products," said IDTA CEO Yaacov Shoham. "One year ago IDenta was still working to engage the right national sales force, but today I'm happy to announce that IDenta-Accutest has sales representation in every state. At the present time there are over 100 people involved with the marketing and sales of IDenta Stinger Drug Detection kits in the U.S. I can say without a doubt that we have truly found and developed the right sales and marketing partnership with the outstanding team of executives at Jant Pharmacal - Accutest®."
"The partnership's first strategy has been to focus on targeting law enforcement agencies. In the past six months the numbers of these new customers and sales are growing rapidly. Therefore we expect to announce the annualized sales figures will be released early in the second quarter of 2008," continued Shoham.
To achieve this new distributorship network the entire IDenta sales and marketing process has undergone significant and crucial changes including:
1) Redesigning the drug testing kit packaging to include the Accutest®-IDenta brand name.
2) Modifying the actual kits to make them more user friendly and secure, while at the same time leaving the company's patented chemical processes unchanged.
3) The two organizations have mapped the entire U.S. into specific territories to now have representatives, distributors and agents in every region.
4) They have developed a new arsenal of marketing and website sales tools. Each of the representatives have a complete set of these tools, and are distributing a large number of product samplings many of which are currently being tested across the country by various law enforcement agencies.
5) Developed a comprehensive training system for distributors, representatives, agents. Accutest® has conducted training sessions around the country and in many cases has selected new personnel with local, state, federal law enforcement experience.
6) Initiated a nationwide direct mail program targeted at providing law enforcement officials both product information and the names of their local representatives. The company partnership has also started advertising in a number of industry trade publications.
7) Accutest® has attended a number of industry trade shows exposing their new product line to thousands of law enforcement and civilian safety officials. Both IDenta and Accutest officials will be at the upcoming California Narcotics Agents meeting in mid-November in Reno, Nevada.
"The reaction from the our network of distributors, reps and agents has been overwhelming because many of them have experience with the current used drug detectors and were not at all happy with the way our competitor's test kits were administered. The Accutest®-IDenta partnership in just six months has so far been a huge success for our marketing program, and we are now integrating a number of these procedures into our other operations world-wide where we continue to also experience great strides with our sales and marketing programs," concluded Shoham.
ABOUT JANT PHARMACAL CORPORATION
Jant Pharmacal Corporation is recognized as an industry leader in the diagnostics industry. Established in 1986, Jant provides a comprehensive line of rapid immuno-diagnostic test products for legal, law enforcement, clinical, consumer, and workplace applications including saliva and urine drug tests, alcohol tests, tobacco tests and pregnancy & fertility tests.
Products are marketed under Jant's proprietary labels, including Accutest® and Accustrip®, through national and international distributors, as well as through client private labels.
AI
