American Enterprise Development Corp (fka AEND)

[cantgetmyname]

The University of Louisville soon will have a new branded product on the market -- a beverage called Red Bird Energy Drink.

The product was created by Havoc Distribution Inc., a Dallas-based company that markets energy drinks through co-branding partnerships with corporations, universities and professional sports teams.

The Dallas Stars and the Florida Panthers have a Havoc energy drink, as does Oklahoma State University, the Eldorado Hotel & Casino and the U.S. Military Academy.

The Red Bird Energy Drink will be sold in 8.4-ounce and 16-ounce quantities, according to a news release. The drink will be distributed to Kroger, Thornton's and other retail outlets in Kentucky by River City Distribution Inc. and Axton Candy & Tobacco Co.

"Red Bird Energy Drink, powered by Havoc, is going to create additional brand awareness for Louisville athletics in a new market demographic," Peter Cautilli, U of L's associate athletic director, said in the release.

For more information about Havoc's products, visit www.havocenergy.com.


http://louisville.bizjournals.com/louisville/stories/2008/04/28/tidbits3.html