BrandPartners Group, Inc. (OTC Bulletin Board: BPTR), a provider of integrated environmental and customer experience solutions to the retail financial services industry, announced details of its seventh annual Spring Symposium.
Senior executives from financial institutions across the nation, ranging from large regional and national banks to community banks and credit unions, are expected to gather to explore customer engagement trends in retail delivery at the seventh annual Spring Symposium hosted by BrandPartners on June 2nd and 3rd. The symposium will take place at the Sheraton Harborside Hotel, located on the New Hampshire seacoast about one hour north of Boston, and the historic BrandPartners Mill complex.
“We are once again pleased to host this two-day event, which we believe has become one of the industry’s top attractions,” said BrandPartners’ Chief Executive Officer, James Brooks. Mr. Brooks added, “This year, we are celebrating our 25th anniversary and will focus on ways to optimize the customer experience by leveraging the retail branch environment.” Various seminars will explore the dynamic changes in retail delivery and the implications for creating a new banking experience for customers. Interactive sessions will concentrate on effective customer engagement optimization models, leveraging the retail environment and intelligence from industry experts and peers.
The symposium kicks off with a two-hour interactive session on “The Disney Approach: Leadership and Organizational Creativity Workshop” presented by Disney Institute trainer, Dennis Frare. Disney’s Performance Excellence value equation has helped spur dramatic leaps in performance throughout the Walt Disney World® Resort, the world’s number one vacation destination and one of the largest single-site employers in North America.
Following the Disney session, “Behaviorializing Your Brand: There is nothing worse than a broken promise”, presented by Neil Cerbone, will address what it takes to maximize customer engagement by specifying and conveying the behaviors that define a brand to those employees expected to deliver it. Cerbone is the founder of Neil Cerbone Associates Inc. and has more than 25 years of experience in organizational development strategies.
Interactive work sessions will be hosted by a combination of industry and BrandPartners experts and will explore various aspects of the financial industry—from customer engagement and branch growth and performance, to advances in IP communications technology aimed at enhancing the customer experience in the branch.
For more information, contact Lisa Neihart, Director of Marketing for BrandPartners, at 603-335-1400 or via email at lneihart@brandpartners.com.
About BrandPartners BrandPartners (A Brand Partners Group. Inc. company), provides an integrated approach to customer environments through brand translation, business strategy, design/build services, retail displays and in-branch communications products and services, from concept and design through implementation and training. BrandPartners installations are in more than 2,000 companies at more than 30,000 retail locations. The company serves its clients from its Rochester, New Hampshire home office and regional U.S. offices.
Cautionary Language Statements in this news release that are not statements of historical or current fact constitute “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995.
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