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Re: rayrohn post# 11

Wednesday, 04/28/2004 9:22:09 AM

Wednesday, April 28, 2004 9:22:09 AM

Post# of 12
Y3K Technology Drives the Launch of ConsumerFirstShopping.com Unique Online Shopping Network Offered Exclusively by Consumer First


BELLEVUE, WA, Apr 28, 2004 /PRNewswire-FirstCall via COMTEX/ -- Y3K Secure
Enterprise Software, Inc., (OTC/BB: YTHK), an end-to-end unified communications
and technologies company serving the small to medium sized business market,
announced today the completion and launch of ConsumerFirstShopping.com, the
online shopping club offered by Consumer First, a national financial services
and consumer marketing company.

Y3K and its technology partners developed the transaction management software
that aggregates merchants and tracks online transactions. The custom,
server-based, enterprise software package licensed to Consumer First provides
powerful network infrastructures for data management and manipulation, site
search and navigation, affiliate tracking and communication requirements. The
system catalysts provide software applications that are readily administered and
managed by Consumer First and its national sales team.

The design of the transaction management software is part of a licensing
agreement through which Y3K receives a percentage of the commissions paid by the
merchants in the affiliate program and a percentage of the merchant sign up fee.
Currently, ConsumerFirstShopping.com has over 100 merchants, and is expected to
grow through the 7,000 member national sales force of Consumer First. The built
in "buyers club" of more than 45,000 registered cardholders and advocates of
Consumer First can choose from popular name brands ranging from Avon and Blue
Nile Jewelry to Disney, Dell Computers and Petco. This Consumer First model is
an historical first in which consumers receive benefits when consumers spend at
any of the businesses within the network.

"We are very pleased with the functionality of the custom transaction management
software developed by Y3K and its technology partners," stated Stuart Graham,
CEO of Consumer First. "We unveiled the network this past weekend to our sales
force and members, and they found the system very easy to use and they are
excited about selling the program to businesses across the nation."

To view ConsumerFirstShopping.com, please email
support@consumerfirstshopping.com for a guest log in.





About Y3K Secure Enterprise Software, Inc. (www.ythk.com)

Y3K is a provider of complete end-to-end unified communication technologies for
the small-to medium business market both nationally and internationally. Y3K
brings customers the power of secure next-generation voice services, instant
messaging, data transfer, Internet, conference calling and enterprise software
through user-friendly solutions that meet fast-evolving communication needs.
Through the seamless integration of web-based telecommunications and
cutting-edge software technology, Y3K solutions break down distance, time and
media barriers, giving customers the freedom to communicate anytime,
anywhere-across multiple mediums. Y3K has offices in Seattle and Bellevue,
Washington.





About Ecuity Advanced Communications (www.ecuity.net)

A subsidiary of Y3K, Ecuity Advanced Communications (formerly Fox
Communications) is a leading provider of complete communication solutions for
businesses and residential users. Since 1987, Ecuity Advanced Communications has
combined a passion for working closely with customers along with an intensely
practical approach to innovations that give them new freedom to communicate.
Every day, business and families throughout the Northwest count on Ecuity
Advanced Communications to stay in touch with their world-anytime, anywhere.

From long-distance plans, Internet services, conference calling, instant
messaging and data transfer to next-generation voice services, Ecuity Advanced
Communications crafts the perfect communications package for each customer's
needs-even as they evolve.





About Consumer First (www.consumer1st.com)

Consumer First is a national financial services and consumer marketing company.
Based in Ohio and Texas, Consumer First has developed a business model which
integrates breakthrough technology, consumer marketing and merchant marketing
fees to create true residual income for their Consumer Advocates and true
loyalty for participating merchants. Consumer First's customized software and
payment process enables them to offer refunds to consumers at participating
merchants nationwide when they use their existing Visa or Mastercard. It also
offers those same individuals the opportunity to become Consumer Advocates and
create residual income by enrolling other consumers to enjoy the benefits of
becoming a Consumer First customer.

This report includes "forward-looking statements" within the meaning of Section
27A of the Securities Act of 1933, as amended, and Section 21E of the Securities
Exchange Act of 1934. The information in this news release includes certain
forward-looking statements that are based upon assumptions that in the future
may prove not to have been accurate and are subject to significant risks and
uncertainties, including statements as to the future performance of the company.
Although the company believes that the expectations reflected in its
forward-looking statements are reasonable, it can give no assurance that such
expectations or any of its forward-looking statements will prove to be correct.
Factors that could cause results to differ include, but are not limited to,
successful performance of internal plans, product development acceptance, and
the impact of competitive services and pricing and general economic risks and
uncertainties.







Contact: Jennifer Stephens, Investor Relations

jennifer.stephens@ecuityinc.com

SOURCE Y3K Secure Enterprise Software, Inc.



CONTACT: Jennifer Stephens, Investor Relations,

jennifer.stephens@ecuityinc.com

(YTHK)



http://www.prnewswire.com


Copyright (C) 2004 PR Newswire. All rights reserved.








Ray