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di4

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di4

Re: di4 post# 10072

Tuesday, 05/27/2008 7:34:51 AM

Tuesday, May 27, 2008 7:34:51 AM

Post# of 27881
1st Aquisition

http://www.aspenonnet.com/home.html





Aspen. Aptitude... at Altitude.
Maybe Boulder, Colorado’s high altitude clears our heads. Or perhaps the views simply inspire us.
Whatever it is, we see things a bit differently when it comes to the right way to do business.

Whether it’s a research or circulation project, our full range of customized data collection services start and end with our clients. Aspen Media & Market Research takes extraordinary steps to understand you and your goals and to work in a partnership in whatever way works best for you. That upfront attention and care increases our clients’ return on investment. No wonder the overwhelming majority of our work comes from repeat and referral clients.

The right data, the right way…right now.
Three things are always true about good data. It’s accurate. It’s accessible. And it’s timely.

At Aspen, nothing is more important. Every project begins with your own team of specialists representing every discipline needed to complete your job. Each member is able to recommend innovations and solutions to increase the effectiveness of your project, giving you agility few others can hope to offer. Because the team works together with frequent internal and external communication, the entire process is seamless.

Along with your team comes a host of Aspen tools, including:

Proprietary pre-collection services like Aspen’s Q•Review™ questionnaire
optimization for research projects and Script•It™ review process to maximize
telemarketing scripts and help you get the most from every contact

Real-time interview monitoring to help ensure contact quality

Two large U.S. telephone call centers and dialect-neutral staff as well as mail,
fax and Internet capabilities to collect information quickly and cost-effectively

Aspen’s AccuDat™ data cleaning process, frequently cited by clients as
a key difference between Aspen and its competitors, comes at no extra cost

Customized status reports to keep you in touch with your project

Final reports and data output provided in virtually any software format
to make it easy for you to use your data fast



Solid information for success in a constantly changing marketplace.
From optimizing your database to understanding prospect needs to benchmarking your own or competitive products to putting information in the field, Aspen helps you collect and disseminate any amount of data to address shifting priorities and compete.

Aspen Services Include:
Research field services: From collecting raw data to statistical software evaluation and cleaning, we make analyzing and using your results fast and easy.

Circulation – subscription renewal and acquisition projects: Increase subscriptions with high conversion rates at low costs. In addition to highly accurate data, we offer broadcast email and fax services to deliver the subscribers you want.

Sales lead qualification: From initial contact calls to profiling prospects to qualifying leads, Aspen can help you improve your process while reducing the time, money and human resources needed to do it.

And specialized services such as:
Relational database creation and list consolidation: We can consolidate your disparate lists (customer service, billing, sales, etc.) into a single relational database — even if the lists use different systems and programs. Our services include customer contact and interviews to complete and update their profiles

Print-to-electronic file conversion: Leverage printed data by converting your stacks of hard-to-use print files to electronic databases that enable fingertip sorting, collating and reporting.



To Trust the Data, You Have to Trust the People Who Provide it
From collecting raw data to running it through statistical software, quality information is our hallmark. We ensure it with proprietary services designed to protect data integrity and we’re always expanding our capabilities to ensure comprehensive services without sacrificing affordability. Well above industry standard, we obtain a minimum response rate of 20 percent (CASRO calculation) for all consumer-based research studies…and we do so without alienating respondents. We also guarantee that your data is projectable.

More Minds, Better Ideas
Why settle for just a project manager when Aspen assigns an entire project team? You get more ideas, better communication and broader expertise. And if there is ever a problem, we can tap all that brainpower to solve it… fast.

Q•Review™…Triple-Tested Questionnaire Optimization
to Make the Most of Your Contacts
Aspen’s proprietary Q•Review™ process maximizes research questionnaire effectiveness before the first contact is made. We work with you to create the strongest, most effective research vehicle possible. Then we triple-test it for efficacy. Our process is proven to:
• Eliminate the potential of influencing answers and contaminating data
• Queue questions in logical sequence to maintain a smooth flow
• Save time and money by reducing or eliminating post-launch changes
• Properly qualify respondents • Help ensure data accuracy • Increase question clarity

The Right Tools for the Job
Aspen handles all types of data collection from phone calls, direct mail, email and web studies to focus group recruiting and mall intercepts, which are available in conjunction with other research field services. With two U.S.-based call centers located in dialect-free regions, we can facilitate large tracking studies or small projects with ease.

Your Data, Your Way
Aspen’s unique AccuDat™ system is your assurance of accurate, clean, timely data. By cleaning up spelling and checking for logic, your data is easy to understand and ready to run in virtually any software or format you choose. Clients frequently cite AccuDat™ as a key difference between Aspen and its competitors.

Aspen research field services include:
• Advertising effectiveness studies
• Positioning/benefit testing
• New product surveys
• Customer service tracking
• Usage and awareness surveys
• Editorial research
• Focus group recruiting and setup
• Coding and cross-tabulation





With a changing marketplace and increasingly tight budgets, your telemarketing solutions have to be smarter, faster, better and more affordable. All without compromising quality.

This is where Aspen really IS different. We know your subscription success can be made or broken by contact quality, pure and simple. So we developed an internal quality program that includes everything from our Script•It™ script optimization to rigorous call center training, extensive monitoring and more. It’s leverage you can use to increase conversion rates — no matter how large or small your project.

Dial up your contact potential
Your Aspen project team includes expertise from quality control, field operations, project management and programming. Beyond valuable insight and input, we’ll help you build a strong, effective telemarketing script and keep your subscriber demographics and advertising dollars on track.

By updating your database prior to and during your project, we increase database value by eliminating duplicate requests while reducing expensive missed contacts. And all data is filtered through Aspen’s AccuDat™ system to produce accurate, clean, accessible data in virtually any format without added software expense or training.

Dialect-neutral callers at our two domestic call centers increase contact potential with their clear communication. Beyond phone contact, you may also choose to include email and fax campaigns. Throughout the process, we offer automated daily and final reports to keep you up-to-date.

Script•It™...getting the most out of your script
Aspen’s proprietary Script•It™ optimization process is specifically designed for circulation telemarketing to yield the highest productivity. Working with you, your Aspen team will develop, edit, test and retest your script — before it is used in the field — and it works. Among its many benefits, Script•It™ works to: reduce time spent with non-qualified individuals • Optimize potential for affirmative responses • Provide data accuracy • Update database information • Provide positive customer contact to build subscriber relationships
• Save time and money while increasing closure rates • Obtain and maintain file copies of BPA and ABC script approvals

Additional Aspen circulation and subscription services include:
• Comprehensive, customized daily progress reports • Conversion percentages that meet or exceed your expectations • Digital recording • Broadcast emails and fax-out services
• Look-up and phone verification • Cost-reducing dual phone-email subscriber acquisition
• Data input and output in any layout, format or software • Email address acquisition with over 75% of direct request data • Publisher, editorial and subscriber research to evaluate content/ format, measure basic readership and study specific attitudes regarding editorial
• Record de-duplication, evaluating files against itself and/or other files • Dedicated remote monitoring lines for clients and Aspen rep to listen in



When you’re paying for every call, you want every call to pay off. Our sales lead call programs “prime the pump.” We can make thousands of preliminary sales contacts per day. So you can increase, correct and optimize your database — and save tons of time
and money in the process.

With Aspen working for your sales team, you can:

• Find, qualify and develop new markets and leads • Profile and correct lead and prospect data in new and existing B2B customers • Use your lists, our lists, or both • Extend your reach to new divisions and departments within existing customers • “Seed” the market and fine-tune your pitch for your products and services • Refine and prioritize leads and prospects to leverage the strongest prospects first • Establish sales contacts and automatically schedule customer meetings for your sales team, saving you an additional call • Follow-up with same-day email or fax to contact

Your Money, Your Call

Whether you require a few hundred calls or tens of thousands. every element of our sales lead process is customized to fit your needs. To profile and qualify leads and prospects, we create a unique contact questionnaire using our proprietary Script•It™ optimization process to develop, edit, test and retest your script before the first call is made. We also record and monitor calls, provide specialized training, adjust approach in-field and more…
all at no additional charge.

Just tell us what you need. We can poll your prospects and leads in one concentrated push or provide a steady number of leads per day or week to match sales force capabilities. Either way, we provide d ata in any format you want, making it simple to sort, merge, update and use. And Aspen’s AccuDat™ system ensures its accuracy and eliminates expensive duplication.

Measure Our Success...Please

Numbers don’t lie. You want proof that our sales leads programs work? You got it. First, you can track the value of our leads by sale and cost of lead generation — hourly, daily or weekly.

Second, we track list productivity, which tells us how well any given list is working. And we can adjust in real time. So you don’t waste money on lists that don’t produce.

Third, unlike some lead generators, our callers don’t work on commission. We think this is one reason our accuracy rates are so high. There’s no incentive to deliver anything less than the highest quality leads. And, with daily leads reports (including cumulative results), you can always see for yourself how we measure up.


Relational Database Creation and List Consolidation:
Finding Hidden Money in Your Databank

Businesses have three database problems that often go untreated or, worse, unrecognized. First, database lists go out of date fast. On average, 1% of the records in a database accrue some error every week — adding up to 50% each year.

Second, in many companies, different departments have their own databases – and none of them relate to one another. They may not even be in the same format. Which means your company could be sitting on a wealth of customer data that departments such as sales, billing and service can’t access, share or exploit. So you’ve paid for it but can’t use it to enhance sales and expand services.

Finally, strained IT staffs are hard-pressed to find the time or money to address the other two problems. Aspen can change that. As experts in database creation and consolidation, we can:
• Correct and consolidate all databases into one without losing any information • Provide database in any software or format you desire • Interview customers and contacts for missing, new and corrected information • Work with departments to include the data they need • Provide annual “database housecleaning” service

Print-To-Electronic File Conversion: Become a Convert and Grow Your Business

Data is this simple: use it or lose it.

Businesses collect endless amounts of important information like customer surveys, patient information, mall intercept studies, complex questionnaires…the list is endless. But if all that data is on paper, it can be unwieldly, if not impossible, to track, analyze or leverage.

Aspen knows that the real value of data is your ability to use it. We take the information you collect and increase its value by converting it from paper to electronic files so it can be tracked, studied, related and, most important, used.

And, unlike ordinary data entry companies, Aspen understands the many ways information might be used. We optimize your data using customized formatting in an analytical package for easy analysis. We provide your data in any software format and make it easy for you to expand the database as you need. So you’re covered today, tomorrow and well into the future.


Start the Flow
When it comes to determining direction and achieving your goals, Aspen Media & Market Research is the place to start. We’ll help you surge ahead with our field services, competitive fees and unique capabilities that enhance your ability to:
• Make better, more informed decisions — faster
• Increase product draw
• Cut time-to-market
• Reduce costs
• Increase success rates

Optimal Communication
Located in dialect-neutral U.S. regions, our call centers are staffed with experienced, easy-to-understand interviewers — most have been with us for years. We provide ongoing as well as specific training, assuring you of informed and professional representation. To further ensure quality, we record and spot monitor all calls. And if your project calls for foreign language capabilities, we can provide that, too.

R-E-S-P-E-C-T
Aspen respects the contact wishes of your customers as well as government regulations that apply to your business. Should there ever be a complaint, we will handle it quickly and professionally so as not to alienate your target audience. At the same time, we use every tool available to make the highest number of quality contacts possible.

The Value of Teamwork
At Aspen, you get an entire project team devoted to your job. Its members provide decades of experience with more knowledge and better ideas. Seamless internal and external communication. And multi-faceted expertise. All focused on your business. The team meets daily and delivers regular updates so you can keep tabs on our progress.

Planning Ahead to Stay Ahead
Success doesn’t just happen — you have to plan for it. Long before we make the first call, our proprietary Q•Review™ questionnaire optimization process for research projects and Script•It™ telemarketing script optimization for circulation projects leverage every opportunity to maximize the potential of every contact we make. Not only do these tools work, they’re yours at no additional fee.

AccuDat™... for Accurate, Clean, Usable Data
From start to finish, our unique AccuDat™ system consistently provides remarkably accurate, clean and usable data for each and every project. AccuDat™ assures the highest quality data by: • Spell clean-up for each individual data record • Cleaning and updating the initial database and/or list • Spot monitoring calls to ensure contact accuracy • Formatting data files in any layout/software preferred

Transparent Management
We manage every project as if our survival depends on it, because it does. At Aspen, you gain a set of managers capable of handling every element of your project so you don’t have to spend time searching for information. As for data continuity, we provide:
• On-site and/or off-site monitoring at any time • Complete disclosure of sample methodology
• Compliance with all market research (MRA, CASRO, CMOR) and controlled circulation guidelines (BPA, ABC)


Newsflash

Aspen Launches New Tel-Email™ Service
This immediate email technology supplements circulation or research projects getting a customized email in front of the audience while it's still top of mind. All emails go out within minutes of the conclusion of the phone call. We have used this to recruit research panels, send out digital publication editions, newsletters, converted telemarketing requests to electronic requests, and recruited for conferences. We are certain to find many more uses for this touch-point service,
as our clients have seen great success with the uses to date.

Full Digital Recording Services Now Available
As part of our ongoing mission to provide the highest quality data in the industry, we are pleased to announce 100% digital recording capabilities. Initially used internally for quality control purposes by monitoring interviews via .wav files, we now offer the option to record all or part of every phone call to our clients. Whether you need the full recording for audit purposes or just want to include some open-ended responses in your presentation, we can deliver.

New Report Format Launched
We are constantly looking for ways to provide our clients with data in a format that is easy to decipher and disseminate which is why we recently revised our daily reporting capabilities. Adopted from our original report format, we have updated to meet the needs of our client feedback and expanded the reporting options to include additional quotas and demographic responses.

Call Center Expansion
One of the ways we’ve measured success over the years has been through our continuous and steady growth. As part of that ongoing expansion, we are pleased to announce that we will be adding a new call center to our capacity in 2008.

Check back for updates on these exciting advancements!

Boulder Office
5505 Central Avenue
Boulder, CO 80301
Tel: (303) 786-9500
Toll-free: (800) 853-2240
Fax: (303) 447-9029
Boulder Office Directions

Cheyenne Office
5801 Yellowstone, #100
Cheyenne, WY 82009
Tel: (307) 433-8398
Fax: (307) 433-8403
Cheyenne Office Directions






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