NeoMedia Technologies, Inc (NEOM)

[JPetroInc]

I believe you are right on the money donbalon

The LBS patents were just becoming a sought after commodity at the time that NeoMedia acquired them in early 05:

http://findarticles.com/p/articles/mi_m0EIN/is_2005_April_12/ai_n13600347

As I understand it, Google would have to license the above patents to perform LBS with use of their 2d AdWords Print Ads for mobile search.

http://www.google.com/adwords/printads/ads/barcode/

They have also advanced into the LBS patent field as well for Wi-Fi:

Google Seeks Patent for Targeting Ads on Wi-Fi Hotspots

http://www.clickz.com/showPage.html?page=3593971

All the Best, JP