Interestingly enough when people buy one of these "mileage improvers" ( whatever that is) we in America do not change our driving habits. Very difficult to change a driver's habits since we all tend to drive subconsciously. The next question is how many people actually keep a log between fillups to see if they have improved gas mileage? I would present that most don't...they just are someshat aware of the time factor between fillups. I suspect as the price at the pump continues to rise...we in America will become very conscious of MPG achievements. It is then that IMO the consumer will be looking for ways to increase MPG. AERP at that point may have something worth claiming to the public at large. Time as always will tell.
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