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Monday, 04/26/2004 7:58:29 PM

Monday, April 26, 2004 7:58:29 PM

Post# of 704019
*** The new 50 dollar bills ***

Be the first one on your block to have one.......






Generally speaking, the bills follow the aesthetic guidelines set out by the $20.

For example, pastel tones will augment the old green and black color scheme, even more vibrantly than on the new $20. Ulysses S. Grant will continue to be pictured, but his face appears more prominently, as Andrew Jackson's does on the $20.

The number 50 is presented in a variety of newly introduced fonts. On the back, the engraving of the Capitol Building has been altered slightly as well

"This $50 note is beautifully designed and includes important anti-counterfeiting features," said Federal Reserve Board governor Mark Olson, in a speech made at the unveiling ceremony. Fighting note forgery, he added, "is a job that's never finished."

Although colorization is the most immediately visible difference between the new and old bills, other anti-counterfeiting features may be more technologically significant. These include an embedded plastic strip running vertically; a watermark image engrained into the paper itself; and color-shifting ink, whose appearance changes as you tilt the bill against light.

When the $20 was unveiled, the Bureau launched a large, consumer-focused marketing campaign to explain the redesign to the public. The government spent about $12 million in advertising, and arranged product placement deals to insert the bills onto a number of national TV shows, including the game shows "Jeopardy" and "Wheel of Fortune," and sporting events aired on ESPN and ABC.



Dan

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