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Evander Holyfield 'Real Deal Grill' from CirTran Goes GlobalLast update: 5/21/2008 8:58:01 AMIndoor/Outdoor Grill Endorsed by Former World Champ to Be Available Worldwide SALT LAKE CITY, May 21, 2008 (BUSINESS WIRE) -- The Evander Holyfield Real Deal Grill(TM), the new electric indoor/outdoor grill endorsed by the former world heavyweight champion and manufactured by CirTran Corporation (CIRC) (), will soon be available worldwide through a new global marketing agreement announced today. Iehab J. Hawatmeh, CirTran's founder, president and CEO, said his company has signed an agreement with Northern Response (International) Ltd. () of Toronto, a leader in the direct response, home shopping and retail product distribution industry. Under the terms of the agreement, Northern Response will obtain exclusive worldwide rights to market The Real Deal Grill outside the U.S. via TV shopping channels, direct response TV, retail stores and online from Web sites hosted locally. Northern Response will also air the CirTran-produced infomercial featuring Holyfield on TV around the world and on stations whose signal reaches both sides of the U.S.-Canada border. "CirTran is confident that Northern Response is an ideal partner to give this great new product a world-class launch," he said. "Northern Response has built an enviable track record over the past two decades in the direct response industry and shares our enthusiasm for The Real Deal Grill ()." The Evander Holyfield Real Deal Grill is manufactured by a CirTran subsidiary -- CirTran-Asia, Inc. -- which specializes in products for the direct response, sold-on-TV marketplace. The grill comes with a deluxe stand and multiple interchangeable cooking surfaces and other add-on items, making it what Mr. Hawatmeh called "a versatile cooking appliance for any occasion... camping in the mountains, tailgating at a game, or grilling at home." An infomercial featuring Mr. Holyfield and The Real Deal Grill first started airing in October 2007. CirTran then decided earlier this year to make various changes to the program, and plans to do media testing on the newly-revamped infomercial over the next four months. Holyfield: A Knockout of a Product A four-time world heavyweight champion, Mr. Holyfield said he is "very enthusiastic about the creation and promotion of The Real Deal Grill. "I have traveled and fought all over the world, and those fans who saw me live and on television will have an opportunity to see and buy this great new grill," he said. "It is important to connect with a product like you connect with a punch, and I am behind The Real Deal Grill all the way. It's a knockout of a product, and I am committed to making The Real Deal Grill a true champion that everyone will want to own." About CirTran Corporation Founded in 1993, CirTran Corporation (CIRC) () has evolved from its roots as a premier international, full-service contract manufacturer. From its headquarters in Salt Lake City, where it operates along with its Racore Technology () electronics manufacturing subsidiary from an ISO 9001:2000-certified facility, CirTran has grown in scope and geography. Today, CirTran's operations include: CirTran-Asia, a subsidiary with principal offices in ShenZhen, China, which manufactures high-volume electronics, fitness equipment, and household products for the multi-billion-dollar direct response industry; CirTran Online, which offers products directly to consumers through major retail web sites; and CirTran Beverage, which has partnered with Play Beverages, LLC to introduce the Playboy Energy Drink(TM). About Northern Response (International) Ltd. Headquartered in Toronto, Northern Response (International) Ltd. specializes in the distribution of infomercials, DRTV spots and retail products. Northern Response is the largest distributor of infomercials in Canada and one of the largest international syndicators of DRTV programming in the world, with distribution to over 90 countries. Since 1984, Northern Response has handled campaign distribution for more than 1,000 infomercials, DRTV spots, print and retail products. Northern Response's multi-channel platform includes DRTV sales, TV shopping channels, print and catalog marketing, outbound telemarketing, database programs, online E-commerce sales, and retail sales. This press release contains forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. With the exception of historical information contained herein, the matters discussed in this press release involve risk and uncertainties. Actual results could differ materially from those expressed in any forward-looking statement. The Company disclaims any obligation or intention to update any forward-looking statements. All trademarks are properties of their respective owners. SOURCE: CirTran Corporation
CirTran CorporationIehab J. Hawatmeh, +(801) 963-5112iehab@cirtran.comCopyright Business Wire 2008
