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Sunday, 04/25/2004 9:52:10 AM

Sunday, April 25, 2004 9:52:10 AM

Sony Ericsson handset sales outperform LG Elec.

Sony Ericsson is looking to regain its seat in the elite group of the top five mobile phone makers, selling 8.8 million handsets during the first quarter, 50,000 more than its closest Korean rival, LG Electronics Inc.

LG Electronics, with 5.3 percent market share, replaced Sony Ericsson in the No. 5 slot, pushing it down to sixth place last year by a difference of just 0.1 percentage point, according to market research firm Strategy Analytics.

"The complete quarterly report on the handset market by Strategy Analytics will be available in May. With the competition so intense between the two for any small gain, the real situation can be a little different," said an LGE official.

LG Electronics aims to sell 40 million mobile phones this year, up 4 million units from its previous target set in February, to carve out a 7 percent market share by the end of the year. Its second-quarter target is 12 million.

Sony Ericsson, the Japanese-Swedish joint venture, expects its global handset sales to expand to 550 million units, against its previous forecast of 520 million.

(smkim@heraldm.com)

2004.04.26

http://www.koreaherald.co.kr/SITE/data/html_dir/2004/04/26/200404260007.asp