ValueVision Media Inc fka VVTV

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Valuevision Media Inc - Initial Statement of Beneficial Ownership (3)
Date : 05/15/2008 @ 6:12PM
Source : Edgar (US Regulatory)
Stock : Valuevision Media Inc (VVTV)
Quote : 4.345 -0.115 (-2.58%) @ 2:21PM
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Valuevision Media Inc - Initial Statement of Beneficial Ownership (3)




FORM 3
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

INITIAL STATEMENT OF BENEFICIAL OWNERSHIP OF SECURITIES
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Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940





1. Name and Address of Reporting Person *
Murray Michael Anthony
2. Date of Event Requiring Statement (MM/DD/YYYY)
5/12/2008
3. Issuer Name and Ticker or Trading Symbol
VALUEVISION MEDIA INC [VVTV]

(Last) (First) (Middle)
6740 SHADY OAK ROAD
4. Relationship of Reporting Person(s) to Issuer (Check all applicable)
_____ Director _____ 10% Owner
___ X ___ Officer (give title below) _____ Other (specify below)
Vice President, Operations /

(Street)
EDEN PRAIRIE, MN 55344


(City) (State) (Zip) 5. If Amendment, Date Original Filed (MM/DD/YYYY)



6. Individual or Joint/Group Filing (Check Applicable Line)
_ X _ Form filed by One Reporting Person
___ Form filed by More than One Reporting Person




Table I - Non-Derivative Securities Beneficially Owned
1.Title of Security
(Instr. 4) 2. Amount of Securities Beneficially Owned
(Instr. 4) 3. Ownership Form: Direct (D) or Indirect (I)
(Instr. 5) 4. Nature of Indirect Beneficial Ownership
(Instr. 5)



Table II - Derivative Securities Beneficially Owned ( e.g.

, puts, calls, warrants, options, convertible securities)

1. Title of Derivate Security
(Instr. 4) 2. Date Exercisable and Expiration Date
(MM/DD/YYYY) 3. Title and Amount of Securities Underlying Derivative Security
(Instr. 4) 4. Conversion or Exercise Price of Derivative Security 5. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 5) 6. Nature of Indirect Beneficial Ownership
(Instr. 5)
Date Exercisable Expiration Date Title Amount or Number of Shares
Common Stock Option (right to buy) 12/19/2005 6/24/2014 Common Stock 75000 $12.62 D
Common Stock Option (right to buy) 12/1/2004 7/1/2014 Common Stock 8250 $13.02 D
Common Stock Option (right to buy) 6/14/2005 3/2/2015 Common Stock 13330 $12.82 D
Common Stock Option (right to buy) (1) 12/13/2017 Common Stock 100000 $6.48 D





Explanation of Responses:
(

1)
Options vest as to 50,000 shares on each of the second and fourth anniversary of the Date of Grant (12/13/2007).







Reporting Owners

Reporting Owner Name / Address Relationships
Director 10% Owner Officer Other
Murray Michael Anthony
6740 SHADY OAK ROAD
EDEN PRAIRIE, MN 55344

Vice President, Operations






Signatures

/s/ Nathan E. Fagre attorney-in-fact 5/15/2008
** Signature of Reporting Person Date