Screamer,
You can use the term tent if you want, but that would NOT be an accurate portrayal of what was described in the conference call.
Instead of "tent", think "state of the art." Now I have not personally seen this nor have I ever even seen the webcam, but if I were told that this company has technology that no other plant in North America has (and that is pretty much what we were told...or at the worst that very few have), then I would deem it to be prudent to not just use the word "Tent".
From what I could gather in the conference call, when production DOES start, there might be some who are very much surprised at the caliber of the technology and what it can do. Lord, I sure hope so.