Lamest PR Hall Of Fame

[alexindef]

you have to know the RSHN story to get this one:

Thursday, May 15 2008 1:01 PM, EST

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Apple Rush Imitated by PepsiCo

PR Newswire "US Press Releases "

BLUE ISLAND, Ill., May 15 /PRNewswire-FirstCall/ -- Apple Rush (Pink Sheets: APRU), developer of popular new organic juices made from 100 percent organically grown apples is surprised to find that PepsiCo has usurped its established American brand, by using it in India to promote its new drink.

"I guess imitation is the greatest form of flattery. We were shocked to discover that Pepsi would take our brand and use it for one of their drinks in the Indian market. We saw them at the last few shows where they most likely cultivated this plan. It is inconceivable to me that a company of the size and stature of Pepsi has no compunction about taking advantage of the little guy", Robert Corr, CEO of Apple Rush comments, "These are the type of unethical, predatory practices that are wrong with the American Business community. Mega corporations like Pepsi never have enough and will go to any length to crush healthy competition. Original ideas seem to evade them. They are using a legal loophole to essentially diminish our brands integrity oversees with yet another colorized and sugar laden drink to the detriment of the Indian population. Once thing is for certain, we must really be onto something if Pepsi apparently thinks our name is a brilliant idea" In fact Robert Corr has been in a lengthy battle with PepsiCo for the last seven years. This usurp of our mark broadens the zone in Corr' fight with Pepsi (Robert Corr versus PepsiCo). They have spent millions fighting me in Cook County Circuit Court in Chicago and this further contributes to the insult."

Please see story at the link below:
http://www.thehindubusinessline.com/2008/05/14/stories/2008051451650500.htm


ABOUT APPLE RUSH: Apple Rush Company, Inc. is the producer of 100% organic juice beverages sold under the slogan: "Enjoy your 'Apple a Day' the Organic Way." The Company markets its products through an extensive distribution network of approximately 40 distributors throughout the U.S. and in foreign markets. The Company's flagship product of lightly carbonated Organic Apple Rush(TM) sparkling beverages currently has six mainstream flavors in glass bottles. Five flavors will be available in cans in mid 2008. The company also operates a Chicago based distribution service named Garden Beverage that sells over two hundred beverage items to thousands of convenience and gas station stores in the greater metro area of Chicago. Updated information is available at http://www.applerush.com.

Disclaimer: The Company relies upon the Safe Harbor Laws of 1933, 1934 and 1995 for all public news releases. Statements, which are not historical facts, are forward-looking statements. The company, through management, makes forward-looking public statements concerning expected future operations, performance and other developments. Such forward-looking statements are necessary estimates reflecting the company's best judgment based upon current information and involve a number of risks and uncertainties. There can be no assurance that other factors will not affect the accuracy of such forward- looking statements. It is impossible to identify all such factors. Factors which could cause actual results to differ materially from those estimated by the company include, but are not limited to, government regulation; managing and maintaining growth; the effect of adverse publicity; litigation; competition; and other factors which may be identified from time to time in the company's public announcements.

Contact: Paul Knopick
E & E Communications
949/707-5365
[e-mail]

SOURCE Apple Rush