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Wednesday, 05/14/2008 8:47:59 AM

Wednesday, May 14, 2008 8:47:59 AM

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Gold is the most loved, precious asset in Britain
Commodity Online
LONDON: India may be the largest consumer of gold in the world. But people in Britain love wearing gold jewellery the most, says a new study.

According to a report in the World Gold Council web site, jewellery made from gold and other precious metals and gemstones is a key indulgence for British consumers.

A study from Halifax suggests that there is about Euro 52 billion worth of jewellery in the UK's homes. "Some Euro 8.6 billion in gold is worn each day across the British Isles," it says.

"Our research shows that between us we Brits own a staggering amount of jewellery and enjoy making a statement by wearing valuable items when out and about," commented Martin Foulds, senior claims manager with the company.

The most jewellery-loving area of the UK was said to be Northampton, with Euro 469 worth of bracelets, rings, necklaces and other adornments worn each day by residents.

In Glasgow, locals tend to wear jewellery worth Euro 468 each day, with the average value of the items sported in Wrexham reaching Euro 460.

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