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Tuesday, 05/13/2008 4:48:10 PM

Tuesday, May 13, 2008 4:48:10 PM

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Clearly Canadian Brands New Bulk Organic and Natural Nut Division Wins Major Agreements


TORONTO, May 13, 2008 (BUSINESS WIRE) -- Clearly Canadian Brands (OTCBB:CCBEF) (the "Company") announced today the successful launch of their extensive bulk offering in the Canadian market place. We have made a number of successful presentations to date and have begun shipping products to customers nationally.
The Company expects Bulk sales to be a major contributor to our growth this year. Bulk Organic consist mostly of the large serve yourself bins now seen at most supermarket and natural health food stores and is growing at a tremendous pace as consumers continue to flock towards "Good for You" products. Stated Bobby Genovese, CEO of Clearly Canadian Brands: "We continue to build strategic relationships and expand product lines. We are exceeding expectations so far this year and feel we will meet or exceed our 50% growth target for 2008."

Stated David Reingold, President of Clearly Canadian Brands: "I am excited to see our plans come to life. Our unique product line of organic and all natural items continues to open doors for us with major retailers. I expect bulk to be a serious contributor to our success in the Canadian Market place. It is important to take advantage of our unique offering of products as retailers begin to transform their bulk sets to include more and more natural and organic items."

About Clearly Canadian

Based in Toronto, Clearly Canadian Brands markets premium alternative beverages, including Clearly Canadian(R) sparkling flavoured waters and Clearly Canadian dailyEnergy, dailyVitamin and dailyHydration Natural Enhanced Waters which are distributed in the United States, Canada and various other countries. Clearly Canadian's recent acquisition of DMR Food Corporation and My Organic Baby Inc.
marks the Company's debut into organic and natural products with a full line of organic baby and toddler foods under the brand names My Organic Baby and My Organic Toddler and a wide range of dried fruit and nut snacks offerings from SunRidge Farms, Naturalife, Sweet Selections, Simply by Nature and Glengrove Organics brands. To find out more about Clearly Canadian Brands (OTCBB:CCBEF), visit our website at www.clearly.ca.

Forward Looking Statements

Statements in this news release that are not historical facts are forward-looking statements that are subject to risks and uncertainties. Words such as "expects", "intends", "plans", "may", "could", "should", "anticipates", "likely", "believes", "estimates", "potential", "predicts", "continue" and words of similar import also identify forward-looking statements. Forward-looking statements are based on current facts and analysis and other information that are based on forecasts of future results, estimates of amounts not yet determined and assumptions of management, including but not limited to, the belief in the opportunities which can exist for our products and the revenue growth for the Company. These assumptions are subject to many risks, and actual results may differ materially from those currently anticipated. These risks include, by way of example and not in limitation, general economic conditions, changing beverage consumption trends of consumers, the Company's ability to generate sufficient cash flows to support general operating activities and capital expansion plans, competition, pricing and availability of raw materials, the Company's ability to maintain the current and future retail listings for its beverage products and to maintain favorable supply, production and distribution arrangements, laws and regulations and changes thereto that may affect the way the Company's products are manufactured, distributed and sold and other factors beyond the reasonable control of the Company. Additional information on factors that may affect the business and financial results of the Company can be found in filings of the Company with the U.S. Securities and Exchange Commission and with the British Columbia and Ontario Securities Commissions.

SOURCE: Clearly Canadian Brands




CONTACT: Clearly Canadian Brands, TorontoShareholder Relations:Steve Cook, 800-983-0993investor@clearly.ca

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