NexCen Brands Inc (fka NEXC)

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NexCen Brands Debuts Waverly Advertisements Featuring Sandra LeePhoto - Jeff McNamara
Date : 05/12/2008 @ 10:55AM
Source : Business Wire
Stock : NexCen Brands Inc. (NEXC)
Quote : 2.76 0.04 (1.47%) @ 10:23AM
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NexCen Brands Debuts Waverly Advertisements Featuring Sandra LeePhoto - Jeff McNamara




NexCen Brands Inc. (Nasdaq: NEXC), owner of the Waverly brand, will kick off its 2008 “World of Waverly” ad campaign this month in Better Homes & Gardens. The new ad campaign will feature Waverly spokesperson Sandra Lee.

Sandra Lee is a Home and Style expert and the host of “Semi-Homemade Cooking with Sandra Lee” on the Food Network. The ad features the Waverly Sun N Shade outdoor fabric product line with Sandra Lee stating “Waverly makes me feel right at home.” The World of Waverly campaign is designed to communicate the different lifestyles embodied by the Waverly brand. A series of full-page four-color ads depict Sandra Lee in different lifestyles (i.e., Living, Dining) based on the five Waverly design themes. (Modern Essentials, Past Perfect, Town & Country, Beautiful Things, Cultural Rhythms) A “lifestyle montage” ad was also created to show the various Waverly product categories. All ads picture Sandra Lee feeling right at home with Waverly products.

“Sandra truly captures the classic spirit of the Waverly brand and will help our audience embrace the Waverly signature look into their personal lifestyles,” said Rick Platt, president of NexCen Home Studios. “Waverly is expanding into a complete lifestyle resource for our customer. We expect Sandra’s savvy style will help connect our passionate consumers to new products and lifestyles.

“Our new ads were designed to include key retailers where Waverly products are sold. We know our customers love the Waverly brand so we wanted to make it obvious where they can purchase our products.” Other ads in the campaign will appear in top magazines later this fall, including Better Homes & Gardens, Country Home, Traditional Home, and Family Circle magazine.

About Waverly (www.waverly.com) Launched in 1923, Waverly is a premier home fashion and all encompassing lifestyle brand and one of the most recognized names in home furnishings. Its signature look is expertly translated into countless classic styles among home furnishing products including fabrics, wall coverings, paint, bedding, window treatments, decorative accessories and other key products. Waverly is available through retailers and interior design showrooms in over 12,000 doors nationwide. Its family of brands consists of Waverly, Waverly Home, Waverly Home Classics, Waverly Baby, and Waverly Sun N Shade. Key vendor partners include PK Lifestyles, Welspun USA, Blue Mountain, Ellery Homestyles, Axis Imex Inc., C.R. Gibson, The McCall Pattern Company, Lowes and Target. NexCen purchased the Waverly brand in May 2007.

About NexCen Brands (www.nexcenbrands.com) NexCen acquires and manages global brands, generating revenue through licensing and franchising. We currently own and license the Bill Blass and Waverly brands, as well as seven franchised brands. Two franchised brands – The Athlete’s Foot and Shoebox New York – sell retail footwear and accessories. Five are quick-service restaurants – Marble Slab Creamery, MaggieMoo’s, Pretzel Time, Pretzelmaker, and Great American Cookies.

The company licenses and franchises its brands to a network of leading retailers, manufacturers and franchisees that generate $1.3 billion in retail sales in more than 50 countries around the world. Our franchisees operate approximately 1,900 franchised stores. Franchisee support and training is provided at NexCen University, a state-of-the-art facility located in Atlanta.