Tiger Telematics and Toys R Us Announce Agreement for UK Gizmondo Distribution
Thursday April 22, 8:25 am ET
LONDON, April 22 /PRNewswire-FirstCall/ --
Gizmondo Europe Ltd, previously named Gametrac Europe Ltd, subsidiary of Jacksonville, Florida based Tiger Telematics Inc (OTC: TIGR.PK - News) announced Today that its much-anticipated mobile entertainment device, Gizmondo, will Be distributed in the UK first by Toys R Us. The Tiger Telematics' device, bearing the name Gizmondo, is best described as a multi-entertainer - a wireless, handheld device featuring cutting-edge gaming, an MP3 music player, movie player, multimedia messaging, in-built camera and GPS functions, scheduled to be released in the UK later this year.
"Obviously, we are delighted to be collaborating with the leading retailer in the games market," says Mike Carrender, CEO for Tiger Telematics. "We are pleased to offer Toys R Us the unique opportunity of being first to market and look forward to developing a strong, pro-active partnership. The timing of the agreement will help put Tiger at the top of gamers' Christmas wish-lists."
"Toys R Us has positioned itself in recent years as a major retailer of the new generation of high tech products that can be used for fun and education for all the family, says Mike Coogan, Marketing Director for Toys R Us. The collaboration with Tiger Telematics helps fill a gap in our offering and is a very exciting opportunity." Toys R Us have 64 stores nationwide and is also a leading on-line UK games retailer through toysrus.co.uk
"We are pleased to be on the right track regarding distribution ahead of our worldwide launch," says Patrik Wallgren, Head of Global Public Relations. "We hope to have more good news about our distribution strategy and sales projections in the near future."
Both Tiger Telematics and Toys R Us are looking forward to the upcoming E3 Electronic Entertainment Expo in Los Angeles in May.
At E3, Gizmondo is preparing its sensational participation, in keeping with its multi-entertainment personality and ability to surprise. Visitors to E3 may get a lot more than they expect, showcasing cutting-edge content, as well as giving many people a first view of the versatile world of Gizmondo.
