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Thursday, 04/22/2004 9:20:28 AM

Thursday, April 22, 2004 9:20:28 AM

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Warning Agency & Models Star in Award-Winning Reality TV Show -- 'Faking It'
Thursday April 22, 6:30 am ET

LOS ANGELES, CA--(MARKET WIRE)--Apr 22, 2004 -- Warning Model Management Inc. (OTC BB:WNMI.OB - News) will be featured in this weekend's award-winning reality show, "Faking It." Winner of the inaugural Golden Rose of Montreux for reality TV -- the highest accolade in European TV -- an International Emmy and a BAFTA (British Academy of Film and Television), "Faking It" is once again expected to be the "reality" hit of the year.



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"Faking It" is a transformational battle against the odds. Our hero is plucked from his natural habitat and given four weeks to master a skill well enough to fool a group of expert judges. During the month of intensive training, top practitioners, famous in their field, tutor the faker.

Warning Models was selected for this prestigious assignment over numerous other model agencies in an exhaustive search by the producers of "Faking It." The episode was filmed at the Warning Studios in Beverly Hills and premieres Sunday, April 25, at 10 p.m. ET/PT on TLC. The model-to-be is transformed by his mentors, Spencer Salley, Director of the Warning Men's Print Department, and Warning supermodels Kiara and Mark Fisher, who have over 30 years of experience combined.

Steve Chamberlain, Director of Warning, states, "Our exposure on this award-winning and internationally televised reality show will greatly enhance Warning's recognition as one of the most prestigious modeling agencies in the world and further contributes to our expectations of becoming a leading force in the branding and marketing of celebrity talent. In recent months Paris Hilton, Malia Jones, and Dennis Rodman have joined the spectacular team of supermodels and celebrities at Warning, and many more exciting developments are expected to be announced soon."

About Warning Model Management

Warning Model Management is a full-service model and talent agency. We develop and supply models, both male and female, for assignment for a variety of jobs, including, but not limited to: Fashion Editorials for nearly every magazine in the world, for catalogues, newspaper advertisements, for advertising clients for use in magazines, posters, websites, billboards, bus sides, look books and many other outlets. We also provide models and actors for all forms of TV work as well as industrial videos and in some cases personal appearances and promotions.

Forward-Looking Statements

Statements in this press release that are not historical facts are forward-looking statements, including statements regarding future revenues and sales projections, plans for future financing, the ability to meet operational milestones, marketing arrangements and plans, and shipments to and regulatory approvals in international markets. Such statements reflect management's current views, are based on certain assumptions and involve risks and uncertainties. Actual results, events, or performance may differ materially from the above forward-looking statements due to a number of important factors, and will be dependent upon a variety of factors, including, but not limited to, our ability to obtain additional financing that will allow us to continue our current and future operations and whether demand for our products and services in domestic and international markets will continue to expand. The Company undertakes no obligation to publicly update these forward-looking statements to reflect events or circumstances that occur after the date hereof or to reflect any change in the Company's expectations with regard to these forward-looking statements or the occurrence of unanticipated events. Factors that may impact the Company's success are more fully disclosed in the Company's most recent public filings with the U.S. Securities and Exchange Commission ("SEC"), including its annual report on Form 10-K for the year ended Dec. 31, 2002, and its subsequent filings with the SEC.


Contact:
Contact:
Warning Model Management, Inc.
Brian Bonar
CEO
9440 Santa Monica Blvd.
Beverly Hills, CA 90210
310-860-9969
 


Source: Warning Model Management Inc.

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