re: "We are working on putting together a press release that will detail our (new Management) plans to turn this ship around. And yes, this is no doubt a long-term hold. We are looking for long-term success, and not a band-aid temporary fix. "
I don't know about you, but I wasn't made aware that there were problems apart from the presumed power outage/delivery problems due to unusually bad winter snow storm. Well, the snow has melted, we have been shown a nice picture of a coffee shop shop filled with furniture that looked ready to go... what gives?
They seemed to have such a nice story.
Now, I don't know. I don't think that management knows how to make money which is to say, form a company that makes money. It is obvious they figured out how to get money for themselves on an individual basis.
One big problem with the business model I perceive is the concept of roasting the beans in California and then air-shipping them all the way to China. That has to be the most expensive and inefficient way possible. Seems they could have installed one roaster oven in a small warehouse to stockpile beans in China especially since they were supposedly planning on an exponentially expanding operation there.
Have been pretty much out since they were late reporting. Am thinking to wait until signs of some actual crust appear on what is increasing seeming like "pie in the sky", heavy on lofty expectations, non-existent on execution.
They probably haven't even thought of serving pie to go with the coffee, either...
"Working on putting together a press release..."
sheesh. hope they don't exhaust themselves. <g>
