I'd say the issue is the arcane qualifying language of sales geeks... which really isn't very useful in forming the core of news releases. They are "trying" to keep us up to date with evolution in the sales funnel, showing progress... and just not doing a very good job of it.
There is a difference between attending an event where there will be X # of people present with X buying power, and having X potential in leads, having X potential in qualified leads, having X potential in blah, blah, etc.
The recent "announced serious intentions from national retailers to adopt the technology and to immediately proceed with initial installations next month. Every indication points to a national roll-out with potential contracts exceeding $25 Million"... is a natural progression from the prior posts, not in any way an inflation of it, but is a reduction, as you EXPECT to see in a funnel, showing the sequential progression from $X potential at an event, to $X qualified leads, to $$$ in sales interest, to $$$ sales booked, to $$$ sales completed.
The next in sequence: "Through the NRF show in New York this past January and several subsequent customer/partner events, momentum behind the sales effort has intensified dramatically as anticipated. Given solid in-store performance and the positive results of Proof-of-Concept phases conducted with a range of clients, several large National retailers are moving ahead to formalize their interest in proceeding to the next step towards adopting the solution, propelling the value of the sales funnel beyond $65 million."
Yeah, it is gobbledegook... but it says it is moving prospects from qualified leads to the sales funnel... and that is good... and it is rational and expected progression in the sales sequence in this business.
AI
