TRX, Inc.(fka TRXI)

[surf1944]

SERKO(R) & TRX Launch Global Strategic Alliance For Corporate Online Booking
Monday May 5, 11:07 am ET
Advanced corporate online booking tools align to provide Corporations and Travel Management Companies a unified global service experience to customers with international travel programs

ATLANTA and AUCKLAND, New Zealand, May 5 /PRNewswire-FirstCall/ -- TRX, Inc. (Nasdaq: TRXI - News), a global technology company that develops and hosts software applications to process data records and automate manual processes and SERKO, the supplier of SERKO Online, today announced the launch of a global sales and marketing alliance for on-line booking.

SERKO's SERKO Online and TRX's RESX are both industry leaders in technology solutions for corporate travel management companies and their clients. SERKO Online and RESX provide real-time internet distribution of travel products to corporate clients via multiple channels that connect to Travel Management Companies (TMC) allowing them to gain further advantage over their competitors and providing corporations with access to content filtered by their own travel policies.

Joint Advantages for Corporations and TMC's

"The newly formed alliance leverages best-of-breed technology providers with in-region expertise to more effectively meet the needs of local clientele requiring a global travel program," said Shane Hammond, President, RESX Technologies.

"In addition the partnership will mean localized development in each region able to support change requests and feature enhancements quickly and cost effectively with an agile approach," added Michael Thorburn, GM Sales & Marketing at SERKO Ltd.

Other benefits offered are instant support coverage, by region, performed in the region, compared to outsourced, out-of-region call centers which can be an issue with the global deployment of a single online solution.

RESX and SERKO will work together to deliver simultaneous and regionally-focused technology development, and to bring new features to the global market faster.

Solutions Found for Common Issues

Both companies agree this approach will eliminate barriers faced by international travel programs such as the balancing technology suppliers often face in managing investment priorities across regions, which ultimately leads to slower time to market for new features.

Where a traditional single solution provider can lack in-region functionality, knowledge, and expertise, the combined SERKO and RESX offering leverages two best-of-breed technology partners within their respective regions.

"Banking on a "one-sized-fits-all" approach to technology investment no longer works in the fast, ever-evolving online travel distribution business," said Thorburn.

"Given the technology challenges many of our customers face globally, SERKO and RESX felt it was time to take action on the opportunity and work with each other to tailor a solution that delivers an innovative, localized solution to enhance the international business of our corporate end customers and travel industry partners with the first global alliance of online self booking tools being the result," concluded Hammond.

Regionally, SERKO will distribute online travel content to corporations throughout the Asia Pacific and RESX will encompass the Americas and Europe.

About TRX, Inc.

As a global technology company, we develop and host software applications that process complex data records and automate manual processes, enabling our clients to optimize performance and control costs. We are a leading provider to the travel industry and are expanding into financial services and healthcare. We deliver our technology applications in an on-demand environment to travel agencies, corporations, travel suppliers, government agencies, credit card associations, credit card issuing banks, and third-party administrators.


More information on TRX, Inc. can be found at http://www.trx.com
Contact:
Kira Perdue
Trevelino/Keller Communications Group for TRX, Inc.
[phone], extension 101
[e-mail]

About SERKO®

SERKO Limited is a software development company specializing in travel technology tools for corporate travel management companies and online business travel management tools for corporate use. The SERKO® Online product, delivers a range of essential online travel management facilities including an integrated booking engine, authorization workflow, expense management and reporting engine. Integration of SERKO® Online with a travel management company's system allows high adoption rate by corporate users and a significant reduction in unproductive double handling of information. As one of the leading independent travel technology providers in the Asia Pacific region, SERKO® handles more than two billion transactions per day through its travel management systems.


More information on SERKO® can be found at http://www.serkoonline.com
Contact:
Michael Thorburn
GM Sales & Marketing
SERKO Limited
Office: [phone]
Mobile: [phone]
Email: [e-mail]