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[thegreatbear]

Excellent ISME news release! Wimmer cycles is one of the biggest in the American motorocycle industry, and their sponosrship provides a great boost to ISME's efforts! This one will have an excellent day, IMO


International Sports and Media Group, Inc. and Macias/Clark Media Group Welcomes Wimmer Custom Cycles as a $100,000 Sponsor of the Toy Show
Wednesday April 21, 9:15 am ET


SAN DIEGO--(BUSINESS WIRE)--April 21, 2004--International Sports and Media Group, Inc. (OTCBB:ISME - News) and Macias/Clark Media Group announce their joint venture, 5ive Media Entertainment, LLC, has signed Wimmer Custom Cycles of Souderton, Pa., as a sponsor of the cult followed television series "Toy Show." Wimmer Custom Cycle (www.wimmermachine.com) designs and manufactures custom motorcycle parts for the American-made motorcycle industry.
Lee Wimmer, owner of Wimmer Custom Cycles, said: "When these guys showed me their show, I was completely impressed. You know I can't sponsor or partner with anything I don't believe in, so let me tell you, this show is the hottest product in America. It's fresh, it's sexy, it's fun and it's real."

Yan Skwara, CEO of International Sports and Media Group, said: "We are very pleased to have Wimmer Custom Cycles as an Official Sponsor of the 'Toy Show.' Wimmer Custom Cycles is an industry leader in the motorcycle manufacturing field, and thus we are very pleased to continue to attract this caliber of sponsors and partners as we move forward with our media projects under the 5ive Media Entertainment umbrella. With sponsorship playing a critical role in the development of our projects moving forward, we appreciate Wimmer Custom Cycles taking the step with us and look forward to a mutually beneficial relationship."

Gerald Macias, Co-Executive Producer of the Toy Show said, "The time we took to select sponsors from the large pool of motorcycle builders we were fascinated with Wimmer Custom Cycle. I mean here is Lee Wimmer whose company once serviced significant government contracts, left cold-turkey to become the number one builder of intakes in the motorcycle industry. Not only is the story great, but that is a guy I want on my team because he believes in himself. Their sponsorship is more of a partnership we hope lasts a very long time."

About International Sports and Media Group, Inc.:

International Sports and Media Group, Inc. (OTCBB:ISME - News), is a marketing communications firm focused on assisting companies in increasing their brand awareness, using its expertise in the sports and media sector with services including, marketing, corporate communications, public relations, financial advisory, hospitality and sponsorship. For more information on the Company, please visit www.ismg.info.

About Wimmer Custom Cycles

Wimmer Custom Cycle designs and manufactures custom motorcycle parts for the American-made motorcycle industry. We make these billet aluminum components for everyone from the professional bike builder to the novice rider who like to do their own work. We offer many easy to install trick units that are very cool looking as well as functional. Our specialty is High Performance Intakes you can choose velocity stacks, air filters, or both because our parts are interchangeable. We design our parts to fit almost every carburetor on the market ... unlike our competition. Our helpful customer service can walk you through your setup. Don't forget to ask about our patented Top Breather Setup, please avoid our imitators if proper fitment is important to you! For more information on the Company, please visit www.wimmermachine.com.

Certain statements in this news release may contain "forward-looking" information within the meaning of Rule 175 under the Securities Act of 1933 and Rule 3b-6 under the Securities Act of 1934 and are subject to the safe harbor created by those rules. All statements, other than statements of fact, included in this release may include forward-looking statements that involve risks and uncertainties. There can be no assurance that such statements will be accurate and actual results and future events could differ materially from those anticipated in such statements.



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